Robert Redford's Sundance Catalog Celebrates 25 Years

From General Store to National Brand: Lifestyle Retailer Marks Anniversary with Limited Edition Collection and Sweepstakes

Aug 26, 2014, 08:30 ET from Sundance Catalog

SALT LAKE CITY, Aug. 26, 2014 /PRNewswire/ -- Sundance Catalog, a leading American aspirational lifestyle retailer of fashion, artisan jewelry and home furnishings, is proud to celebrate 25 years since the catalog's first mailing.

What originated as a small general store at the base of Sundance Village in Utah's Wasatch Mountains has since grown into an influential national brand that provides a platform for consumers to embrace creativity and independent expression in premium-quality men's and women's apparel, artisan jewelry, footwear, accessories and home furnishings. Formed by only four employees at its start, Sundance Catalog today has over 225 employees, and has proudly served over 2 million customers.

"To us, Sundance is and always will be a dream being carefully nurtured. It is an area whose pledge is to creativity, independence, and the people who represent this," says Sundance Catalog Founder Robert Redford. "Today, 25 years later, we celebrate our journey and the discovery of new talent in design and craft."

To commemorate the 25th Anniversary, Sundance Catalog will introduce a limited edition collection of one-of-a-kind and exclusive products; many inspired by the place, Sundance Resort, where the catalog was conceived. For the past 25 years, Sundance Catalog's commitment to the spirit of creativity and individuality has offered a unique platform for artists and designers alike to reach their creative vision, the core guiding value as Sundance had grown into a commercial success over the years. Along with the handcrafted works of artisan partners, iconic heritage brands such as Frye, Pendleton Woolen Mills and Old Gringo contribute to the collection, which can be found at

In addition to the collection, Sundance Catalog is launching a sweepstakes in which fans can enter to win an all-expense paid trip for two to the award-winning Sundance Resort. Three entrants will be awarded the Grand Prize Vacation Package, which includes round trip airfare, rental car and a three-night stay in one of the resort's luxurious Mountain Suites. In addition, two runners up will be awarded shopping sprees to Sundance Catalog in the amounts of $3,000 and $1,500. Entries will be accepted through October 15, 2014. Complete rules and instructions on how to enter are available at

"From the Sundance Village General Store in the mountains of Utah to a beloved and coveted national brand, we could not be more proud of the company's evolution as we hit this special milestone" says President and CEO, Matey Erdos. "We take pride in curating exceptional and unique collections which embrace creativity and new discoveries for artisans and customers alike. These loyal relationships are the foundation of our success."

About Sundance Catalog Company
Famed actor, director, and visionary of independent filmmaking, Robert Redford founded Sundance Catalog in 1989 to promote the works of artists and craftspeople from across the country and around the world.  From a small operation run out of the attic of the old Sundance Village firehouse, Sundance Catalog has grown to become one of America's preeminent lifestyle retailers.  Offering a thoughtfully curated mix of unique, premium-quality men's and women's apparel, jewelry, accessories, footwear, art and home decor, Sundance Catalog elevates the traditions of authentic American heritage into a classic and creative style. 

Sundance headquarters are located in Salt Lake City, UT.  The company's unique product selection is available through its catalog, three retail stores, Corte Madera, CA, Park Meadows, CO, and an outlet store in Salt Lake City, UT, and website

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SOURCE Sundance Catalog