ROBLOX Expands Powering Imagination™ Vision by Launching Cross-Platform on Oculus Rift

"ROBLOX is now the largest social VR platform in the world in terms of user count, hours of engagement, simultaneous players and volume of content," said David Baszucki, CEO of ROBLOX. "Together with our creators, we are providing the most immersive social experiences in the history of user-generated gaming. With VR, we are changing gaming and entertainment as a whole by bringing imagination to life."

ROBLOX is powered by a growing community of over 300,000 creators, producing an almost infinite variety of highly immersive experiences. The company's "publish once, play anywhere" vision allows VR players on ROBLOX to engage with millions of gamers, playing on virtually any device, from mobile phones and tablets to computers and consoles around the world. With virtual reality, ROBLOX is giving users of all ages an even more profound and powerful avenue to experience user-generated content.

ROBLOX has enhanced the platform with best-in-class character and camera controls for VR, improving comfort for all users. ROBLOX has added the option to play in first or third person, and reduced accelerations with respect to jump speeds and falling. These developments give user the ability to step back from their avatar, adding a level of separation for sensitive users.

For the creator community on ROBLOX, the company has expanded its monetization model, allowing developers to earn revenue on Oculus Rift. Top creators, some as young as thirteen years old, are making upwards of a quarter of a million dollars a year on ROBLOX. Many of these creators are using their profits for college tuition, or to launch careers in game development.

On the heels of a recent launch onto Xbox One, which quickly became the top free downloaded app, ROBLOX is starting its VR push with Oculus Rift. ROBLOX continues to provide the tools to create immersive experiences consistent with the company's mission as a UGC platform where imagination rules. These experiences give ROBLOX users the opportunity to learn to code, manage projects, and share creations with friends on any device.

ABOUT ROBLOX:
ROBLOX is building the future of entertainment as the largest user-generated online gaming platform, with over 15 million games and experiences created by users. Virtual explorers come to ROBLOX to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment. ROBLOX is accessible from all popular mobile devices, computers, Xbox and now VR.  For more information, please visit www.roblox.com.

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SOURCE ROBLOX

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http://www.roblox.com