Rochester Business Alliance Brings Disney Institute Professional Development to Rochester

Full-day program explores secrets of great customer service

Oct 27, 2010, 07:42 ET from Disney Institute

ROCHESTER, N.Y., Oct. 27 /PRNewswire/ -- Disney Institute is bringing its renowned professional development program, "Disney's Approach to Quality Service," to Rochester on November 16, 2010.  Sponsored locally by Rochester Business Alliance, the full-day event will demonstrate how anticipating and reacting to customers' needs, wants, and emotions is an integral aspect of delivering quality service and achieving business results.  

The program will be held at Eagle Vale Country Club Alliance and Learning Center and give participants new ideas for creating a service-driven organization that delivers excellence.

"Delivering great service is critical for companies looking to survive and prosper," said Jeff James, vice president for Disney Institute.  "This program is a rare opportunity for Rochester business professionals to go inside the Disney organization and learn innovative, easy-to-implement best practices that can give them the competitive edge."

The full-day "Disney's Approach to Quality Service" program will give participants an 'insider's look' at business practices that have helped Disney become respected for product and service quality.  In 2010, Fortune magazine recognized Disney as the world's most admired company for quality.  Participants will learn how to exceed customer expectations using a well-defined service infrastructure, ongoing research and service standards.

"In an era where everyone is competing for business and market share, excellent customer service isn't a luxury, it's a necessity," James said.  "This program is made for organizations – large and small – that are looking to create a service experience that exceeds customer expectations and drives repeat business."

Program registration is $395 per person and includes Breakfast, Lunch and all course materials. For more information or to register, call 877-544-2384 or visit

About Disney Institute

Disney Institute was created to showcase "the business behind the magic" – Disney best practices that easily adapt to other organizations. One of the most recognized names in professional development, Disney Institute travels the world offering engaging seminars, workshops and presentations, as well as fully customized programming. Immersive learning experiences are also offered at Disney destinations in the Americas, Europe and Asia, enabling participants to go behind the scenes and see firsthand how business theory drives operational excellence. The Disney Institute client roster includes Fortune 500 companies as well as a wide range of small businesses, non-profits and government agencies.  

SOURCE Disney Institute