Rockchip Reaches Strategic Cooperation with Indonesian Manufacturing Giant ADVAN

Jul 03, 2015, 09:10 ET from Rockchip

JAKARTA, Indonesia, July 3, 2015 /PRNewswire/ -- Fabless semiconductor company Rockchip and the largest Indonesian mobile phone and tablet manufacturer ADVAN have jointly announced that they will enter into comprehensive strategic cooperation. ADVAN will develop several communication products on the basis of the SoFIA 3G-R (C3230RK) SoC platform.

ADVAN is the largest mobile phone and tablet manufacturer in Indonesia. Football stars including F.C. Barcelona's Lionel Messi, Gerard Pique, Andres Iniesta and Pedro Rodriguez have all recently helped ADVAN with its brand advertisement and now the company occupies more than a 15% share of the mobile phone market and more than a 50% share of the tablet market respectively. Now, leveraging the supply chain strength in Mainland China, ADVAN has developed into one of Indonesia's national brands.

SoFIA 3G-R (C3230RK) was jointly developed by Intel and Rockchip. It uses 28nm processing technology, Intel Atom framework, and a Quad-Core 64-bit Processer, positioned as a mid-end 3G intelligent product. The chip went on sale during Q1 2015, providing 3G integrated solutions for tablets. Baseband technology has been widely recognized and maturely applied all over the world, and has gained great advantages in frequency band, signal sensitivity, stability, and coverage.

"The SoFIA 3G-R (C3230RK) communication chip is very competitive in the market. It will be applied in ADVAN product lines covering smartphones and tablets," ADVAN CEO Robert Xue said. "Taking this valuable opportunity, ADVAN is entering into long-term comprehensive cooperation with Chinese chip factory Rockchip, launching the communication products based on the SoFIA 3G-R (C3230RK)platform at first. More products of high cost performance will be launched in 2015."

"ADVAN has great influence in the mobile phone industry in Indonesia with good distribution of product lines. Our cooperation aims to make strategic arrangement in the communication field covering smartphone and communication tablets," said Chen Feng, Global Vice President of Rockchip. "SoFIA 3G-R (C3230RK) is highly advanced in stability and the solutions will provide the basis for ADVAN to make excellent hardware and software products for business expansion throughout the world."

The Indonesian smartphone market has witnessed rapid growth due to its high cost-effectiveness. It has become the largest smartphone sales market in Southeast Asia. The deep cooperation between ADVAN and Rockchip this time will further enhance their product competitiveness in Southeast Asia, and even across the globe.

SOURCE Rockchip