Rockin' Refuel® Launches First-Of-Its-Kind Fat Free Protein Milk Beverage That Complies With New USDA Standards For Schools

PHOENIX, Sept. 30, 2014 /PRNewswire/ -- Rockin' Refuel, a complete line of protein beverages made with real milk, has expanded its product portfolio to include Rockin' Refuel Varsity. It's a 12 ounce, fat free version of the popular Rockin' Refuel Muscle Recovery product and is specifically designed for middle school and high school athletes to meet the USDA's new Competitive Foods in School guidelines. Packed with 20 grams of high quality protein and no artificial sweeteners, colors or preservatives, Varsity is one of the first protein milk beverages school athletic departments can provide students during the school day under the new guidelines.

"A core part of our mission as a brand is to help youth athlete's refuel with the best-tasting and most nutritious protein beverage around, so it was important for us to formulate a Rockin' Refuel variety to comply with the new USDA guidelines," said Blake Atkinson, Director of Brand Management for Shamrock Farms. "We know that many high school athletes drink Rockin' Refuel during the school day – and now they can keep drinking Rockin' Refuel to help achieve their goals."

Made with 100 percent real milk, Varsity allows students access to Rockin' Refuel's proven nutritional benefits to maximize muscle recovery which is already trusted by more than 180 college and university athletic departments.  Additionally, Varsity features a 2:1 carb to protein ratio, ideal for maximum muscle recovery, and is an excellent source of calcium – great for young competitors to refuel and replenish their muscles so they are ready to hit the field the next day after an intense practice or game.

In addition to Varsity, Rockin' Refuel offers a complete line of protein milk beverages formulated to help active people of all levels achieve their physical goals. For athletes looking to build muscle, Rockin' Refuel Muscle Builder is packed with high-quality protein and fewer carbs. For athletes looking to rebuild muscle after a workout, Rockin' Refuel Muscle Recovery is made with 100 percent real milk and features the 2:1 carb to protein ratio that maximizes muscle recovery.

Visit RockinRefuel.com to learn more about the complete line of Rockin' Refuel products including the new Varsity line, which is now available exclusively for high school and middle schools in 12 ounce bottles.

About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country,  manufactures the brand's Rockin' Refuel, protein-fortified flavored milk and Shamrock Farms Milk, which can be found in all 22,000 SUBWAY® Restaurants nationwide. The Rockin' Refuel product portfolio includes Muscle Recovery® and Lean Recovery®, designed to maximize rebuilding muscles after working out, and Muscle Builder® and Lean Builder®, designed for athletes looking for more protein with fewer carbohydrates.

Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.rockinrefuel.com or go to Facebook/Rockin Refuel or @RockinRefuel.

SOURCE Shamrock Farms Rockin' Refuel