Rockin' Refuel® Launches National Lacrosse Campaign

PHOENIX, March 7, 2013 /PRNewswire/ -- Rockin' Refuel® by Shamrock Farms is hitting lacrosse fields across the country this spring. The brand is kicking off an exclusive partnership with Inside Lacrosse for elite college match-ups, teaming up with the 2012 professional outdoor lacrosse MVP Brendan Mundorf and is sponsoring high school tournaments across the country.

Rockin' Refuel Intense Recovery is the protein beverage of choice at more than 140 college and university athletic departments. It has grown in popularity among competitive athletes because of its great taste, natural protein and 2:1 carb to protein ratio – proven to be the ideal ratio to maximize muscle recovery. The success of Intense Recovery has sparked the launch of a full line of Rockin' Refuel protein milk beverages that start with real milk and deliver real results.

"Lacrosse is the fastest growing sport in America, and Rockin' Refuel is growing in popularity as well. We're excited to enter the lacrosse community by sponsoring top tier events and teaming up with Brendan Mundorf, one of the best players in the game," said Blake Atkinson, Brand Manager for Shamrock Farms. "Lacrosse is a natural fit for Rockin' Refuel because of the physical needs of the sport; Rockin' Refuel provides athletes with a better for you protein beverage that delivers results to help players achieve their goals."

The five Inside Lacrosse events Rockin' Refuel will be sponsoring include:

• Whitman's Sampler Independence Classic (Philadelphia; March 9)
• Whitman's Sampler Mile High Classic (Denver; March 16)
• Konica Minolta Face-Off Classic (Baltimore; March 23)
• Konica Minolta Big City Classic (East Rutherford, N.J.; April 27)
• PNC MIAA Lacrosse Championship (Baltimore, May 14-17)

In addition to sponsoring the top collegiate lacrosse events in the nation, Rockin' Refuel has enlisted the MVP from the 2012 professional outdoor lacrosse season, Brendan Mundorf, to be the newest member of Team Rockin' Refuel. Last season, Mundorf led Denver in the outdoor lacrosse league with 32 goals and 27 assists en route to a championship game appearance.

"I drink Rockin' Refuel after all of my workouts because I know how important it is to get a good source of protein within 30 minutes after a workout," said Mundorf.  "Whether I'm recovering after a big win or building muscle during training, Rockin' Refuel is an easy choice because it tastes great and has an ideal carbohydrate to protein ratio."  

Mundorf will be featured in Rockin' Refuel's new national advertising campaign titled "Rockin'" that will showcase real athletes surpassing their fitness goals with the help of high quality protein. Also, Mundorf will make appearances at select lacrosse events where Rockin' Refuel will be sampling throughout the spring and summer.

Visit RockinRefuel.com to learn more about the different product offerings from Rockin' Refuel and to find the protein beverage that will help you get the results you want, no matter what type of athlete you are. All Rockin' Refuel products are available in 12 oz. bottles at select retailers nationwide; select varieties are available in 11 oz. sizes, online at www.Rockinrefuel.com. 

About Shamrock Farms: Shamrock Farms, one of the largest family-owned dairies in the country,  manufactures the brands Rockin' Refuel, protein-fortified flavored milk and Shamrock Farms Mmmmilk, which can be found in all 22,000 SUBWAY® Restaurants nationwide. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.rockinrefuel.com or go to Facebook/RockinRefuel or @RockinRefuel.

SOURCE Shamrock Farms