ROCK'N Vodka Disrupts the Spirit Industry and Unveils New Investment Opportunity With Cheap Trick's Rick Nielsen

Award-winning, non-GMO sugarcane vodka evolves into the Bella Rio Brand House—inviting new investors to join its community-powered journey of growth and innovation.

ROCKFORD, Ill., Aug. 28, 2025 /PRNewswire/ -- ROCK'N Vodka is an internationally sold brand, with distribution across the United States, Canada and Europe. Co-founded by entrepreneurs Andy and Isabelle Roiniotis in 2019, the company went public in 2022.

Building on that momentum, Rock & Roll Hall of Famer Rick Nielsen of Cheap Trick—now a co-owner within the expanding Bella Rio Brand House—is taking his spirit of disruption from the stage to the spirits industry. With his partners, he's helped build a multi-award-winning, 100% non-GMO sugarcane vodka backed by more than 1,800 investors—and today they're opening a new round of community-powered investment.

While attending an investor meeting for the Hard Rock Casino in Rockford, Illinois, Roiniotis crossed paths with Rick Nielsen of Cheap Trick. This is where the two became investors in the Hard Rock Casino, and where Rick Nielsen's iconic Checkerboard Explorer guitar now stands proudly in front of the casino.

One of the most powerful outcomes of their initial campaigns wasn't just raising capital—it was the incredible community that came with it. ROCK'N investors helped the brand unlock new retail locations, boost brand awareness, and drive sales beyond anything imagined.

The company's original goal was to use the capital to expand its team, enter new markets, and increase marketing efforts to become a household name. Along the way, they also launched new brands and repurposed technology to bring real innovation to both their brand and the industry—all thanks to the investors' support.

"What we never anticipated was just how valuable the community itself would become. That's why we're offering our remaining shares in a new investment opportunity, with a lower minimum investment—to give more people a chance to join our journey. No new shares have ever been authorized or created since we first opened our company to public investments. The strength of our community comes from both its size and support. The greater our community, the greater the value of our company will be." - Andy Roiniotis.

ROCK'N Vodka's new investment opportunity is live, and it comes with some incredible, new bonus perks, or "gifts." When you invest in ROCK'N Vodka, you purchase shares of the company and earn bonus perks based on your total investment.

The company is not just ROCK'N Vodka anymore. It's the Bella Rio Brand House, which now also incorporates Bella Rio Bourbon, its joint venture brands with Kennay Farms Distilling, and potentially other celebrity brands. Bella Rio Bourbon will launch in the Midwest and Southeast in Fall of 2025.

ROCK'N Vodka entered a joint venture with Kennay Farms Distilling in early 2025. Since then, its partnership has rapidly grown in distribution and sales. Kennay Farms Distilling is the largest craft distillery in Illinois, and it's now holding thousands of barrels of bourbons and whiskeys—with some barrels aged as old as 5 years now.

About ROCK'N Vodka / Bella Rio Brand House

ROCK'N Vodka, co-founded by entrepreneurs Andy and Isabelle Roiniotis and partnered with Nielsen of Cheap Trick, is a multi-award-winning, 100% non-GMO sugarcane vodka with international distribution. Now the Bella Rio Brand House, the portfolio includes Bella Rio Bourbon and joint venture products. With more than 1,800 investors already on board, the company is growing fast—and you can be a part of it. Drink it. Share it. Own it. Join us at https://invest.rocknvodkas.com.

SOURCE ROCK'N Vodka