Rockport Encourages Consumers To Support Dress for Success® By Sharing Moments That Make Each Day Unique
Dress for Success Partnership Aligns with Rockport's #MyDailyAdventure Fall 2015 Campaign, Featuring Real People Finding Adventure in the Everyday
CANTON, Mass., Oct. 15, 2015 /PRNewswire/ -- Today, Rockport announces a partnership with Dress for Success® as part of its fall 2015 #MyDailyAdventure campaign. The collaboration will support the international nonprofit's vital work in promoting the overall economic independence of disadvantaged women.
To help create opportunities for women struggling to find employment, Rockport is asking consumers to share their daily adventures on Instagram using #MyDailyAdventure and tagging @DressforSuccess starting today through October 22. For every post, Rockport will donate five dollars, up to $10,000, to the non-profit.
"Dress for Success and Rockport both stand for much more than shoes or clothing; we share a commitment to inspiring the confidence necessary to face challenges, seize opportunities and make the most out of everyday moments," said Susan Dooley, senior vice president, The Rockport Group. "We're humbled to play a small role in helping these courageous women get back on their feet."
The #MyDailyAdventure campaign focuses less on shoes and more on what adventures the day can bring when your footwear makes you feel great. Underscoring the brand's ability to deliver comfort and confidence, the campaign tells inspirational stories of real men and women making the most of life's everyday moments.
These stories can be found on the newly launched Rockport.com/MyDailyAdventure, a hub for capturing and sharing daily adventures and a real time look into the diversity of daily lives around the world. Throughout the season, the #MyDailyAdventure campaign will be featured at retail, in print and throughout the brand's digital platforms, supported by bloggers, social influencers and consumers.
The Rockport Fall 2015 men's and women's collections are now available at retail and online. For more information about Rockport and #MyDailyAdventure, visit Rockport.com/MyDailyAdventure.
About The Rockport Group
The Rockport Group designs, markets and sells comfort footwear with distribution in premier independent, online and department stores in North America and more than 63 markets worldwide. In August 2015, Drydock Footwear Group acquired The Rockport Company to form The Rockport Group, the new home to the companies' combined portfolio of men's and women's brands, including Rockport, Cobb Hill, Aravon and Dunham. Headquartered in the greater Boston area, the Company merges Drydock and Rockport's collective vision, talent and commitment to innovation, dating back to Rockport's beginnings in 1971. For more information, visit www.rockport.com.
About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 140 cities in 20 countries. To date, Dress for Success has helped more than 850,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.
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SOURCE The Rockport Group
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