ROCKSTAR ENERGY DRINK® ATHLETE COLBY RAHA LANDS NEW WORLD RECORD FOR LONGEST MOTORCYCLE JUMP IN HISTORY

Motocross daredevil and longtime Rockstar Energy partner successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the annual Sturgis Motorcycle Rally

STURGIS, S.D., Aug. 4, 2025 /PRNewswire/ -- Rockstar Energy is proud to celebrate motocross daredevil and longtime partner Colby Raha for his jaw-dropping, gravity-defying stunt, setting the new world record for longest Harley-Davidson V-Twin motorcycle jump in history.

After years of preparation, Raha successfully soared 205 feet, over half the length of a football field, at the Record Breakers event at the historic Thunderdome in Sturgis, ND on Saturday evening. Breaking the standing 15-year record previously held by Seth Enslow, the monumental jump marked Raha's longest ever on two wheels, sending 550 lbs. of motor and metal through the air in front of more than 5,000 fans.

"We're thrilled for Colby and his groundbreaking new world record," says Steve Mateus, director of sports marketing, Rockstar Energy. "At Rockstar Energy, we're committed to empowering athletes to push boundaries and chase their dreams, fueling them with the sustained mind-body energy they need to perform at their best. Colby's fearless attitude and dedication to his pursuits embody the mindset and spirit we champion, and we're incredibly proud to support him as he makes history."

"This jump at the Thunderdome in Sturgis channeled the spirit of Evel Knievel, an absolute legend of the sport and I'm beyond stoked to have landed it as part of my Record Breakers event. It was a dream to push the limits at the Thunderdome, and I felt really dialed in the whole time. I'm grateful for the support from Rockstar Energy and all the partners who helped make this world record attempt possible."

Raha's record-breaking jump comes on the heels of his seventh X Games gold medal in Salt Lake City, where he currently holds the record in the Moto X QuarterPipe High Air competition with a height of 53 ft. 6 inches, and a jaw-dropping, record-breaking 200 ft. to flat leap at Palm Springs Surf Club earlier this summer.

For more details about this exhilarating feat, visit: https://recordbreakers.co/ and follow @rockstarenergy on Instagram, Facebook, and Twitter.

Media Contact
Corey Manuel, [email protected]   

About Colby Raha: 
Colby Raha is a 30-year-old professional motocross athlete from California who has become one of the sport's most fearless competitors. Since his breakthrough gold medal win at X Games Minneapolis 2017 in QuarterPipe High Air, Raha has earned 11 X Games medals, including 6 gold. Most recently, the Rockstar Energy athlete made headlines by breaking a 51-year-old world record at Palm Springs Surf Club, jumping 197 feet over 23 BMW cars at 110 mph at his inaugural Record Breakers event. Known for his gritty work ethic and fearless approach to massive jumps, Raha has established himself as one of motocross's most breathtaking performers.  

About Rockstar Energy: 
Founded in 2001 in California, Rockstar Energy Drink is committed to understanding the mind-body connection, providing functional energy to keep you moving confidently through every moment. It empowers a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink offers over 40 products and is available in more than 30 countries. For more information, visit www.rockstarenergy.com and unlock your full potential, mind, and body. 

About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.  

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.  

SOURCE Rockstar Energy