Rodale Announces New Publishing Partner For Men's Health Italy

NEW YORK, May 23, 2013 /PRNewswire/ -- Rodale Inc., global healthy lifestyle publisher, today announced that Men's Health Italy will be published by Edisport Editoriale, expanding the company's relationship with the long-time publishing partner of Runner's World Italy. Men's Health Italy will publish 10 issues a year beginning with the July 2013 edition. Previously, Men's Health Italy was published by Arnoldo Mondadori Editore.

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"We see significant growth potential for Men's Health Italy by expanding Rodale's relationship with Edisport Editoriale," said Rob Novick, Senior Vice President, Rodale International. "We expect this new partnership to further establish the brand's market leading position within the lifestyle set and look forward to growing Men's Health's presence in new areas, including events and digital."

The new editorial director for Men's Health Italy will be Enrico Barbieri, former editorial director of Playboy Italy. Comedi, the in-house advertising agency of Edisport Editoriale, managed by Paolo Pozzi, will work closely with Matteo Ravanello, a Milan-based advertising sales executive who has represented the Men's Health brand for over a decade and currently works with Men's Health Germany, Spain, and Portugal.

"I am excited to start this new adventure," said Barbieri. "With Edisport Editoriale's publishing expertise and a talented editorial team, we have no doubt that Men's Health will continue to evolve as Italy's premier men's lifestyle magazine, connecting with and providing invaluable advice to healthy, active, stylish men across the country."

Since its first international edition launched in 1995, Men's Health has expanded to 40 editions worldwide, spanning 58 countries with a readership of more than 35 million. The brand has a presence in key markets worldwide including Australia, Brazil, China, Germany, Hungary, India, Indonesia, Mexico, Netherlands, Philippines, Poland, Russia, South Africa, Spain, Thailand, Turkey, and the UK.

Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its readers with up-to-the-minute information on health, fitness, style, nutrition, relationships, travel, technology and finance. Men's Health is also the largest men's lifestyle magazine brand in the world, offering a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A-List" and Adweek's "Hot List."

Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com, the company continues to find new ways to connect audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

Edisport Editoriale was founded in 1914. Its first published magazine, Motociclismo, has become an absolute reference for European specialized publishing. The head office in Pero/Milan encompasses over 22.000 square meters of offices, editorial offices, warehouses and testing sites. Edisport Editoriale's circulation is over one million copies per month, with millions of people interacting with each magazine's website and digital versions. Edisport's magazines are full of useful information, all of which is accumulated in our top of the line testing site, the Centro Prove Edisport. Edisport Editoriale is a passionate network, internationally recognized, solid and in continuous expansion.

Contact:  Bethridge Toovell, [email protected], 212.573.0214

SOURCE Rodale Inc.