Rogers Family Co. Donates Coffee to Wounded Soldiers as Part of 10-Year Program That Brings a 'Taste of Home' Year-Round to Troops in Iraq and Afghanistan

LINCOLN, Calif., May 25, 2011 /PRNewswire/ -- Building on its legacy of supporting U.S. troops serving overseas including Afghanistan and Iraq, the Lincoln, Calif.-based Rogers Family Company (www.rogersfamilyco.com) is adding hospitalized military personnel in combat zones to its list of military units receiving free coffee from the gourmet coffee roaster.

In the new initiative, The Rogers Family Company is concentrating on brigade hospitals in Afghanistan and Iraq.  The Rogers Family Co. – which produces 'Responsibly Grown/Fairly Traded' gourmet coffee and tea sold worldwide – sends coffee to wounded soldiers as well as hospital staff who work in extreme circumstances.

In the past decade, The Rogers Family Company — a family-owned and operated international gourmet coffee roaster — has shipped some 700,000 bags of coffee to troops in Iraq and Afghanistan and on ships at sea, established a program that provides permanent free shipping to troops for online orders, launched a "Letters To Our Troops" contest and contributed to the care packages of Operation Gratitude (www.opgratitude.com) and Adopt A US Soldier (www.adoptaussoldier.org.)

For the complete release, please go to http://www.rogersfamilyco.com/index.php?option=com_content&view=article&id=197

"We are honored to bring a small taste of home to these brave men and women who have taken a bullet, a piece of shrapnel or otherwise been injured or fallen ill while serving their country in harm's way," said Rogers Family Company President and Founder Jon B. Rogers, a former U.S. Army officer.   "The hospital project in Afghanistan and Iraq underscores our appreciation for the hardships the troops endure every day."

The new initiatives involve collaborative efforts with additional volunteer, nonprofit organizations including Soldiers Angels - which supports the work of military base chaplains - and Homefront America, Inc. (www.homefrontamerica.org) which sends coffee to troops through a program called Wounded Warriors.

“Homefront America is honored to be part of the Rogers Family coffee program,” said Homefront America, Inc. President and Co-founder Arthur Hasselbrink. “I know our military men and women appreciate the support."

The troop-support programs are part of the Rogers Family Co.’s mission to help people and protect nature in local communities and those thousands of miles away. The company’s Community Aid program has completed hundreds of social and environmental projects in such coffee-growing regions as Latin America, Africa and Mexico. Projects include building schools, thousands of modern housing units as well as medical facilities and day care centers.  The company also protects native birds, wildlife and plants and has preserved thousands of acres of habitat.

The company's divisions and brands include San Francisco Bay Premium Gourmet Coffee and The Organic Coffee Company.

SOURCE The Rogers Family Company