Rogue Paper's app, TV Tune-In, adds new MTV and VH1 shows to platform and reaches two million (2M) downloads

Nov 15, 2012, 08:13 ET from East Coast Diversified Corporation

ATLANTA, Nov. 15, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTC.BB:ECDC) is pleased to announce its wholly owned subsidiary Rogue Paper added new shows to its award-winning second screen application TV Tune-In.

Following an extension of Rogue Paper's contract with MTV, the music network's most popular shows, Jersey Shore and The Challenge, have been added to its WatchWith iPhone and iPad apps. WatchWith, launched by Rogue Paper and MTV in 2011, won an Ad Age Media Vanguard award earlier this year.

MTV's sister station, VH1, also has added new shows to its award-winning Co-Star app, including Couple's Therapy, Chrissy & Mr. Jones and Storytellers featuring Taylor Swift, Alicia Keys and Pink. Co-Star won an Appy Award last year. The Appy's are sponsored by Europe's largest independent mobile phone retailer. One thousand apps were nominated and then shortlisted before public voting. More than 30,000 votes were tallied to determine winners, a testament to the popularity of interactive second screen applications.

Rogue Paper's TV Tune-In platform allows users an interactive second screen experience during live broadcasts for a number of popular TV programs, sporting events and channels. Since its launch in February 2010, TV Tune-In has attracted nearly two million users running its mobile and web-based applications.

"More and more we're seeing broadcasters leveraging the Second Screen to engage users and drive traditional broadcast advertising revenues," Rogue Paper CEO Stephanie Boyle said. "Looping consumers into 360-degree experiences around the television drives measurable audience increase."

TV Tune-In's social curation engine creates a personal collection of messages from the social sphere, aggregating social conversations starting with friends and followed by programmed editorial content from producers, such as deleted scenes, featured songs and more.

"We're seeing great adoption of our second screen apps and look forward to expanding to additional categories, such as sports and red carpet events," Boyle said.

About Rogue Paper - Rogue Paper, a subsidiary of East Coast Diversified Corporation (ECDC), is the developer of the TV Tune-In application. TV Tune-In is a real-time companion viewing and mobile application development platform for media companies to drive viewership, conversation and interaction for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels. Powering such category leading applications as MTV's WatchWith and VH1's Co-Star, users can actively comment along with their favorite show live (or time-shifted). The apps attract fans around live viewing of their favorite show, event or sports team and encourage users to actively comment, Tweet and Like their favorite shows while chatting with friends, playing trivia games, watching exclusive content and more.

About East Coast Diversified Corporation (ECDC.OB) - ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications.

For more information on ECDC and its group of companies, visit

Media Relations Contact 
Meredith Pruden 
East Coast Diversified Corporation 

SOURCE East Coast Diversified Corporation