Rogue Paper's TV Tune-In App Approaches 800,000 Users

ATLANTA, Feb 14, 2012 /PRNewswire/ -- East Coast Diversified Corporation (OTCBB:ECDC) announced that its subsidiary, Rogue Paper, Inc, and their TV Tune-In platform has experienced nearly 800,000 viewers for their second screen TV applications.

Rogue Paper's TV Tune-In platform allows users a second screen experience for a number of popular TV programs, sporting events and channels, to interact and comment with each other during live broadcasts. Since inception and launch, TV Tune-In has developed a number of apps based off the TV Tune-In platform, and as of now has experienced nearly 800,000 users running the mobile and web-based applications.

"Creating and fostering a broad base of viewers on the second screen is a great way for broadcasters to enhance advertising revenues," Stephanie Boyle, the CEO of Rogue Paper commented. "As we learn more from an expanding user base, we look forward to adding new ways for broadcasters to capitalize on their second screen audiences such as synchronized TV ads and deeper interactivity."

TV Tune-In's social curation engine, a tool for creating a personal collection of messages from the social sphere to an authenticated user, is processing tens of thousands of messages and comments per live event to give users the best of the best content. It works to provide a tailored stream of information so that users don't get lost in the wealth of data and irrelevant messages.

For more information, time schedule and updates visit: www.roguepaper.com

About Rogue Paper

Rogue Paper, a subsidiary of ECDC, is a developer of TV Tune-In Application developed by Rogue Paper. TV Tune-In is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content. TV Tune-In's CMS allows media companies to develop branded iPhone and iPad apps for television shows and channels.  Powering such category leading applications as MTV's WatchWith and VH1's Co-Star iPhone and iPad applications, users can actively comment along with their favorite show (live or time-shifted). The apps aim to attract fans around live viewing of their favorite show, event, or sports team. Users can actively comment, Tweet and Like their favorite show, chat with friends, play trivia games, watch exclusive video content, photos and more. www.tvtunein.com www.roguepaper.com

About East Coast Diversified Corporation

East Coast Diversified Corporation (OTC.BB: ECDC.OB) is a holding corporation with a diversified group of technology companies. Its business portfolio includes businesses offering technology for logistics and asset management, media entertainment technology, transportation safety and class attendance monitoring system and social media applications.

EarthSearch and StudentConnect both offer solutions using the world's first wireless communication between GPS and RFID; both companies challenge the imagination for desired solutions using GPS, RFID and other sensor technologies. EarthSearch delivers solutions relevant to operations of businesses and governments providing efficiency, cost saving, continuous visibility of assets and cargo in transit, with visibility across the entire supply chain including oil tankers, pipeline and other fixed assets.

StudentConnect provides transportation and class attendance monitoring solutions to schools ensuring safe departure and arrival of students riding on school buses and providing an automated class attendance monitoring system that engages parents with information about student behavior at school, including providing real time notification regarding truancy and skip class behavior.

Rogue Paper's award-winning social media technology. TV Tune-In, developed by Rogue Paper, is a real-time, companion viewing and mobile app development platform for media companies to help drive viewership, conversation and interactions for television shows and content.

For more information on East Coast Diversified Corporation and its group of companies please visit the company's website at www.eastcoastdiversified.com

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

Editorial Contact

Glenn Davis
East Coast Diversified Corporation
+1 770-953-4184
866-503-9316
[email protected]

SOURCE East Coast Diversified Corporation