LOS ANGELES, July 8, 2015 /PRNewswire/ -- Providing a service like no other and diving deep into underserved customers' needs, ROK Mobile (www.rokmobile.com) continues to break new ground with explosive business growth in 2015.
ROK Mobile has added the nation's largest and most dependable 4G LTE network to its roster, expanding its coverage reach even further. With this addition, customers can now take advantage of this expanded coverage reach across the United States for ROK Mobile's $49.99 per month plan, which includes unlimited talk, text, data and access to its streaming music service of over 20 million tracks.
Additionally, ROK Mobile will launch an ambitious rollout to expand its retail availability across the U.S. Starting early July 2015, ROK Mobile will be made available at independently owned and operated mobile phone stores nationwide, with a full rollout to 10,000 retail locations in the U.S. by the end of 2015.
Since launching in 2014, ROK Mobile has worked tirelessly to increase accessibility for its customers and has now done so through the expansion of its wireless carriers and the rollout of its retail availability, which provides access to underserved communities like those without credit cards. According to data released by the FDIC (Federal Deposit Insurance Corporation) in October 2014, roughly 68 million adults in the U.S. are disconnected from the financial system in some way; currently 17 million are unbanked and another 51 million are underbanked, meaning they have bank accounts but rely on alternative financial provides (i.e. check cashiers) to meet some of their banking needs1.
With ROK Mobile's expanded retail availability and capacity, unbanked and underbanked consumers can sign up for its mobile and streaming music services without the use of credit cards. ROK's competitors in the streaming music industry, like Apple Music, Spotify and Tidal, all require credit cards for customers to subscribe to its premium streaming services. This is not the case with ROK Mobile as the company believes that everyone should have access to streaming music. As ROK Mobile's unlimited streaming music is bundled free with its all-inclusive plan, anyone can access ROK Music's library of over 20 million tracks, whether they are cash or credit card customers.
"We want everyone to have access to ROK Mobile and ROK Music, and now they can," said Jonathan Kendrick, Chairman and Founder, ROK Mobile. "We want to grow our customer base and give them premium mobile and streaming music services. Apple Music, Spotify and Tidal constructs barriers to access their premium services and ROK is all about breaking those walls down to really give consumers what they want and truly deserve."
1. Federal Deposit Insurance Corporation, "2013 FDIC National Survey of Unbanked and Underbanked Households" (2014), available at https://www.fdic.gov/householdsurvey/2013report.pdf
About ROK Mobile
Founded by entrepreneurs John Paul DeJoria (Patron Tequila, Paul Mitchell) and noted serial entrepreneur Jonathan Kendrick, ROK Mobile is a prepaid, contract free mobile and music service. For a monthly cost of $49.99, consumers have unfettered access to unlimited talk, text, data, and streaming music (ROK Music), without any activation fees and or hidden costs. With a music catalogue of over 20 million tracks, downloadable playlists, incredible personalization filters, and curated playlists, ROK Music rivals all other streaming music services and is included with a ROK Mobile account. For more information on ROK Mobile, please visit www.rokmobile.com.
SOURCE ROK Mobile