LOS ANGELES, Feb. 9, 2017 /PRNewswire/ -- ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela Renya.
CANIRAC is Mexico's National Association of Restaurants and Food Industry.
Hugo Vela will take on the role of consultant for ROK Drinks in Mexico where he will oversee the distribution of ROK Drink's current portfolio of drinks along with the development of new drinks products.
Hugo brings over 30 years experience in the Restaurant Industry, especially in multiunit operations and franchises, as CEO, COO, concept development, expansion, marketing and real estate. Hugo has opened over 75 units, where his responsibilities included, the property selection, ROI analysis, personnel hires, and organizing official launches.
"We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise, and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico," said Jonathan Kendrick, Chairman of ROK Stars. "Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment."
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SOURCE ROK Stars