Rokkan and Cadillac Unveil 'Never Stop Daring' Campaign during Oscars

NEW YORK, March 5, 2018 /PRNewswire/ -- On Sunday, March 4, Rokkan and Cadillac launched the next iteration of the iconic automotive brand's 'Never Stop Daring' campaign during the 2018 Academy Awards. The full suite of work includes a range of digital and social creative and three new spots – 'Future is Here,' 'The Future of Driving,' and 'Introducing The XT4.'

The 2018 Dare Greatly campaign seeks to overwhelm consumers with the reality of Cadillac's future by demonstrating the driving force for innovation that has been essential to the brand since day one.

'Future is Here' highlights the wide range of Cadillacs that command the road today. The spots show the Escalade as it charges through an intersection, the 200mph CTS-V as it charges past one of Cadillac's racecars and the CT6 as it shows off its category leading hands-free driving technology Super Cruise. Viewers also see a glimpse of BOOK, Cadillac's fully re-imagined car ownership program that allows you to swap Cadillacs on demand.

"Of all the work Rokkan has brought to the Oscars with Cadillac, 'Future is Here' is by far the most intense and fast-paced," said John Noe, Rokkan CEO. "Because, like Cadillac's momentum, there is no sign of slowing down."

'The Future of Driving' depicts a montage of 'future' cars featured in movies to announce Cadillac's new Super Cruise technology.

The third spot teases the 2019 Cadillac XT4, which embodies the definitive forward-looking vision for where the brand intends to go with its entire vehicle lineup in the near future.

"Our goal for this campaign was to show the world that Cadillac has always been at the forefront of innovation – and that will never change," said Renee Rauchut, Cadillac Marketing Director. "Rokkan succeeded by creatively using our class leading vehicles, advanced technologies and innovative services as proof that not only is Cadillac leading in these areas today, there is much more that lies ahead for us in the future."

Learn more about Cadillac at www.cadillac.com and Rokkan at www.rokkan.com.

ABOUT ROKKAN

Rokkan is a creative agency born from digital, delivering strategy and execution for a rapidly changing, constantly connected world. Borrowing its name from the Japanese word for intuition, or "the sixth sense," the agency works with many of the world's leading brands to solve their most critical business challenges. Rokkan partners with companies including Cadillac, American Express, Verizon, Coca Cola, Hilton and William Grant & Sons to embrace brave change. Founded in 2000, Rokkan has grown from a three-person startup into a strategic and award-winning part of the Publicis Groupe, developing some of the most innovative talent in the industry.

ABOUT CADILLAC

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

Contact: Eva Glas, 312-965-6448, [email protected]

SOURCE Rokkan

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