ROKT's Growth Draws FitzRoy to Chief Product & Engineering Post

Former Boston Consulting Group Digital Expert To Lead Product Development at Rapidly Growing ROKT

Aug 24, 2015, 08:30 ET from ROKT

NEW YORK, Aug. 24, 2015 /PRNewswire/ -- ROKT, the transaction marketing company, today announced the appointment of Stuart FitzRoy as Chief Product & Engineering Officer (CPEO).  He will report to ROKT's CEO, Bruce Buchanan.

In his role, a newly created position, FitzRoy will direct all aspects of ROKT's product development and engineering activities.  In addition, he will play a central role in ROKT's product strategy and roadmap evolution.

"ROKT is fortunate to have a person with Stuart's intellect, drive and ability to deliver," Buchanan said.  "I had the pleasure of working with Stuart in two prior business endeavors and am thrilled to have him apply his experience and energy to ROKT's growth as the leader in transaction marketing."

Prior to ROKT, FitzRoy was a Principal with The Boston Consulting Group (BCG) in its Sydney office.  While at BCG he worked with clients on technology projects across a range of sectors including travel and tourism, infrastructure and mining.  He has expertise in digital technology, commercial strategy, distribution, sourcing and procurement.

"There are many things about ROKT I am genuinely excited about, from its business model, which is already creating significant value and is highly scalable, to the incredibly passionate ROKT team members," FitzRoy said.  "This role at ROKT brings together my enthusiasm for technology, strategy and building a business."

Buchanan and FitzRoy previously worked together at BCG, where Buchanan was a leader of the consumer practice, and at Jetstar, where he was Group CEO and FitzRoy was responsible for distribution, including the airline's digital consumer channels.

About ROKT 
ROKT brings measurable benefits to e-commerce site operators, advertisers and active online shoppers with transaction marketing, its innovative method that connects customers to advertisers with referrals from the world's leading online brands.

ROKT's transaction marketing is built on its versatile platform that lets advertisers connect with customers when they're most receptive, just when they've made an online purchase with a trusted brand.

ROKT opens the door to more than 100 million transactions a month and matches messages with the right person to deliver 100x higher engagement than traditional digital advertising.  ROKT boosts the revenue on partners' sites 50x and helps them execute marketing efforts during transactions in a more engaging and effective way for customers.

Among the more than 50 of the world's top brands that trust and benefit from ROKT include American Express, Citibank, eBay, Groupon,, Nissan, Spotify, Subaru, Ticketmaster and Virgin.

The company has offices in New York, San Francisco, London, Sydney, Singapore, Melbourne and a presence in Auckland.  For more information, please email or visit

ROKT and the ROKT logo are trademarks of ROKT Pte. Ltd.  Other marks belong to their respective owners.