Rolex Presented by Mayors Open at Mall at Millenia

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Dec 08, 2010, 01:28 ET

TAMARAC, Florida, Dec. 8 /PRNewswire/ - Today, Mayors is opening its first Rolex Presented by Mayors store, located at Mall at Millenia in Orlando, Florida. The store carries one of the most exceptional assortments of Rolex watches in the area - over 300 luxury timepieces - in the 1,100-square-foot space. The store is Mayors' second retail location in the Mall at Millenia.

Clients will benefit from the expertise of a team of well-educated Mayors sales professionals who have unrivalled knowledge when it comes to the Rolex brand, one that Mayors has carried since 1963.

"Mayors has a long-standing relationship with Rolex and today we are pleased to establish a new milestone in our relationship with the brand by offering this exceptional assortment of Rolex products to our customers in the Orlando area," stated Thomas A. Andruskevich, Birks & Mayors President & CEO. "Mall at Millenia is an upscale shopping destination, making it the perfect location for our new Rolex Presented by Mayors store, one we know our customers will enjoy visiting."

The leading name in luxury wristwatches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Headquartered in Geneva, Switzerland, with 28 affiliates worldwide and relying on 4,000 watchmakers in over 100 countries, Rolex continues to expand its long history of achievement and innovation.

About Mayors
Birks & Mayors, Inc. (Amex "BMJ") is a leading operator of 64 luxury jewelry stores in the United States and Canada. As of December 8, the Company operated 33 Birks stores across most major metropolitan markets in Canada and 29 Mayors stores across Florida and Georgia, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. For more information, please visit www.mayors.com.