Roll Call Launches Redesigned Website to Expand Its Reach and Appeal
15 Mar, 2016, 03:41 ET
WASHINGTON, March 15, 2016 /PRNewswire/ -- CQ Roll Call today launched a redesigned site and brand identity reinvention for RollCall.com, continuing the growth of the premier source for news of Capitol Hill. The new Roll Call is built on a platform designed to improve reader experiences, enhance distribution of content and support innovative opportunities for Roll Call partners.
Roll Call, the most recent winner of the National Press Foundation's Dirksen Award for Distinguished Reporting of Congress, has been covering Capitol Hill since 1955. As the Capitol Dome itself is getting a facelift, so is Roll Call.
"Readers are going to love it," said Roll Call Editor-in-Chief Melinda Henneberger.
Recognizing the continued evolution of reading habits, Roll Call has been redesigned with mobile as the starting point. With significantly improved load times and a sleeker presentation, Roll Call offers readers faster access to the news, opinion and analysis they seek. And using new storytelling techniques that integrate video, data, photography and audio with Roll Call's unparalleled access, reporters and editors will provide their growing audience with insight that no one else can match.
"Our new, more responsive design allows readers to share Capitol Hill's best journalism at any time and from multiple platforms,'' said David Ellis, Chief Content Officer for CQ Roll Call. "This new environment both honors our history and build upon it, providing deeper content and broader context at greater speed."
The new platform allows editors to build dynamic pages appropriate to the latest news, rather than forcing them so make the news fit the space. With new visuals, color cues and highlighted social sharing tools, readers will know what's critical and have the means to tell others.
With improved design and presentation comes new advertising units and sophisticated sponsorship opportunities, further securing Roll Call's position in Washington media as the go-to resource for influencing legislative action. Wider distribution, vertical topic sections, and enhanced video and social media offerings all make Roll Call an even stronger environment for advocacy messaging and corporate thought leader sponsorships.
Complementing the new website, Roll Call debuted a new print design today. The print edition, a curated expression of Roll Call's best work, will emphasize high-impact visual storytelling with features like the The Visual Report, which illustrates and explains the news using photography and information graphics. A new presentation for Roll Call's signature feature, Heard on the Hill, provides a change of pace with lively features and new storytelling devices.
"Today marks the next chapter of Roll Call's fabled history as we unveil a dramatically new look for the most admired media brand on Capitol Hill. Along with an enhanced user experience, the site was designed to offer new and dynamic ways for Washington influencers to connect with our powerful audience," said Beth Bronder, Senior Vice President and Publisher.
These initiatives follow on significant hires that recently brought new talent to the newsroom, including Editor-in-Chief Melinda Henneberger, Congressional Editor Phyllis Jordan, Senior Political Writer Alex Roarty, and columnists Walter Shapiro, Patricia Murphy and Jonathan Allen, as well as key hires for design and audience development.
SOURCE CQ Roll Call
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