Rollout Closes $1 Million Investment from Sweet Capital

Feb 19, 2016, 08:00 ET from Rollout

TEL AVIV, Israel, Feb. 19, 2016 /PRNewswire/ -- Rollout, a mobile DevOps company, announced today that it has completed a $1 million investment from Sweet Capital to further develop the company's SDK, which allows mobile developers to instantly update native iOS apps without needing to go through the App Store.

The new funds will be used to develop additional product features such as launching Android support for the SDK and execute on the company's go-to-market strategy.

Christian Dorffer, CEO of Sweet Capital, said, "Rollout's solution is truly a game changer for the mobile devops market. Their technology provides a disruptive solution to a real problem by providing instant code level updates for mobile apps updates after they are released. Sweet Capital is intimately familiar with the challenges of mobile app development and immediately recognized Rollout's potential."

Rollout's SDK enables mobile developers to instantly push code level updates and bug fixes to live apps in production, which greatly reduces the need to release minor updates in the App Store. The ability to push production changes in real-time helps to minimize and prevent negative user experience, bad app store reviews, app uninstalls and lost revenue. Rollout's SDK can be installed in minutes and does not require modifying existing app code nor does it have any performance penalty.

To date more than 3,000 developers use Rollout in more than 200 apps, running on more than 25 million devices. Companies using Rollout include, Intuit, Badoo,, Glow, and GrabTaxi, among many others.

"We are honored to have the financial backing of Sweet Capital as one of their initial portfolio companies," said Rollout CEO and Co-founder, Erez Rusovsky. "The deep experience the founders bring from King Digital Entertainment reaffirms Rollout as a solution to real-world mobile development challenges."

To see Rollout's solution in action, please view the Rollout video. For more information about Rollout's features and functionality visit our website at

About Rollout

Rollout provides mobile developers with real-time app control. Rollout's SDK enables mobile developers to instantly deploy code level changes to live apps without the need to release a new version through the app store or wait for end users to update their app.  As a result, the entire software deployment cycle is shortened, bad reviews are avoided and app uninstalls and lost revenue is prevented. To date, more than 3,000 developers use Rollout in more than 200 apps, running on more than 25 million devices.  Companies using Rollout include Intuit, Badoo,, Glow and GrabTaxi, among many others. Founded in 2014, Rollout has offices in Tel Aviv, Israel and New York, NY. For more information, please visit

About Sweet Capital

Sweet Capital is an angel investment fund created and funded by the founders of King Digital Entertainment, who all remain employed as company executives at King. The purpose of the fund is to provide seed- and growth-stage capital to promising entrepreneurs. More information at  

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SOURCE Rollout