ROSA MEXICANO OPENS NEW SPACIOUS LINCOLN CENTER LOCATION AT THE EMPIRE HOTEL

Beloved Mexican Dining Destination Brings its Bold Flavors and Award-Winning Cocktails to a New Vibrant, Modern, Fiesta-Forward Space

NEW YORK, Sept. 26, 2025 /PRNewswire/ -- Rosa Mexicano, the celebrated Mexican dining destination known for its bold flavors, lively atmosphere, and signature tableside guacamole, today officially opens its all-new Lincoln Center location at 44 W 63rd Street. The restaurant is housed on the mezzanine of the iconic Empire Hotel, just steps from its original home of more than 25 years.

The relocation to the Empire Hotel marks an important moment for Rosa Mexicano, which first opened in New York City in 1984 and has been part of the Lincoln Center neighborhood for more than two decades. Its proximity to the city's cultural institutions has made it a longtime favorite for pre- and post-show dining, a tradition that will continue in the new space. By moving just steps from its original home, the restaurant strengthens its ties to the community, while positioning the brand for the future. The new location allows Rosa Mexicano to continue serving the cuisine, hospitality, and festive spirit that have made it a staple of New York's dining scene.

"Our new Lincoln Center restaurant is more than just a continuation of our story; it's an evolution," said Jim Mazany, CEO of Rosa Mexicano. "We're introducing an atmosphere that feels lively and elevated, while keeping everything guests have always loved about Rosa Mexicano; unforgettable flavors, iconic cocktails, and our warm, fiesta-forward hospitality. For us, it's about honoring the past, while creating the next great chapter for our Team Members and the Lincoln Center neighborhood.

Designed by the in-house team, in partnership with New York based The Ensemble and The Floratorium, the new Rosa Mexicano seats over 400 guests across its main dining room, multiple bars, and a private dining rooms, bringing the brand's signature fiesta-forward spirit into a modern setting. Two expansive bars anchor the space, providing more room to gather and celebrate with friends and family. The space will also include the brand's iconic iridescent two story, blue-tile water wall, a dramatic feature inspired by the cliff divers of Acapulco. The interiors reimagine Rosa Mexicano's legacy for a new era, blending its rich heritage with a design influenced by the coastal beauty of Tulum. Anchoring the main dining room is a floor to ceiling bottle display wall featuring over 350 bottles of Flecha Azul tequila. The lush greenery, natural textures, authentic Spanish tile, handwoven accents, and warm earthy tones combined with carved wood, woven light fixtures, and stone details aim to create a breezy yet elevated atmosphere.

In addition to its main dining spaces, the restaurant features multiple private dining spaces designed for intimate gatherings, celebrations, and corporate events. Accommodating groups from 12 to over 400, the restaurant offers warm and versatile settings, making it ideal for everything from rehearsals and milestone birthdays to banquets and business dinners.

The menu at the new location will remain familiar, featuring Rosa Mexicano's beloved classics, including its award-winning Pomegranate Margarita and freshly prepared tableside guacamole. Guests will also enjoy signature dishes that have defined the brand's culinary identity over the years, from sizzling Molcajete Fajitas presented on cast-iron skillets, to hand-rolled enchiladas and tacos filled with premium ingredients. Seasonal specials and chef-driven menu additions will continue to showcase the brand's commitment to authenticity and culinary creativity.

Complementing the food menu is a robust beverage program showcasing Rosa Mexicano's famed margaritas, craft mezcal cocktails, tequila flights, and Mexican and Latin American beers and wines. The restaurant boasts an extensive agave spirits library with more than 100 premium tequilas and mezcals. For spirit-free sips, guests can enjoy refreshing options like the Guava Colada, Cucumber-Mint Refresco, and classic Jarritos.

Building on its New York dining legacy, Rosa Mexicano is celebrating its Lincoln Center opening with a charitable partnership with City Harvest, the city's first and largest food rescue organization. The restaurant has already matched over $5,000 in donations and will continue supporting City Harvest through ongoing initiatives and a cause-marketing campaign highlighting its commitment to hospitality and the local community.

PHOTOGRAPHY:
Imagery of the new space can be found HERE.

Rosa Mexicano is an all-day dining destination.

HOURS OF OPERATION:
Monday – Tuesday: 11:30am – 10:30pm
Wednesday – Thursday: 11:30am – 11:00pm
Friday: 11:30am – Midnight
Saturday: 11:00am – Midnight
Sunday: 11:00am – 10:30pm

LOCATION:
Rosa Mexicano – Lincoln Center
44 W 63rd Street, 2nd Floor
New York, NY 10023

ABOUT ROSA MEXICANO
Founded in New York City in 1984, Rosa Mexicano set a new standard for Mexican cuisine in the U.S., introducing fine-dining Mexican and tableside-made guacamole, and later creating the now-iconic frozen pomegranate margarita. Over the past four decades, the brand has helped shape the perception of elevated Mexican dining, building a reputation for festive experiences and culinary authenticity. Today, with nine locations across the country, Rosa Mexicano continues to deliver its signature fiesta-forward hospitality, offering scratch-made dishes, bold flavors, an extensive tequila and mezcal program, and the vibrant spirit of Mexico at every table. 

For more information, visit: https://rosamexicano.com/
Follow on social media: @rosamexicano

MEDIA CONTACT:
[email protected]

SOURCE Rosa Mexicano