Rotary Lift Employees Discuss Teamwork and Pride in New Raised in Madison Videos

MADISON, Ind., May 4, 2015 /PRNewswire/ -- Rotary Lift's latest series of videos for its Raised in Madison campaign shines the spotlight on five hardworking employees in the company's Madison, Ind. manufacturing and assembly plants. Watch the new "Men and Women of Steel" videos at www.rotarylift.com/Raised-In-Madison/Men-of-Steel.aspx.

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Raised in Madison was launched last year to tell the "behind-the-lift" stories of the people who build and support Rotary Lift's industry-leading car and truck lifts. The campaign highlights the pride and craftsmanship Rotary Lift employees put into their work, as well as the family atmosphere on the plant floor. The original Raised in Madison video series focused on the teams responsible for iconic Rotary Lift light- and heavy-duty products, while the new "Men and Women of Steel" series provides a more in-depth look at how some of the workers got their start at Rotary Lift and what the company means to them.

"Raised in Madison is about the skill and dedication of our people, and how they work together every day to build vehicle lifts that set the industry standard for quality and value," says Matt Webster, vice president and general manager, the Americas, for Rotary Lift parent company Vehicle Service Group (VSG). "This message has really resonated with our customers, employees and the Madison community. Rotary Lift workers take ownership of the products they build, and thanks to Raised in Madison, everyone is able to hear their stories firsthand."

The five people profiled in the new "Men and Women of Steel" series have worked a combined 137 years at Rotary Lift. They are:

• Phillip Brittain, value stream leader
• Tim Buxton, two-post cell coordinator
• Rick Hoskins, welder
• John Jackson, SmartLift^® team member
• Kim Jones, cell coordinator

In the videos, the workers describe the jobs they have held at Rotary Lift, the products they have built and their co-workers.

"I could walk you through our shop and point out where people take their time to make the best welds that they can on the lift, put the best paint jobs on the lifts, inspect it all the way through the process to make sure they would be proud to get this lift that we produce," says Brittain, "I just don't know that you get that everywhere else."

Additional employees are profiled on Rotary Lift's "The Blueprint" blog and in new "Men and Women of Steel" ads that will debut in print and online in the coming months.

To learn more about the people behind Rotary Lift vehicle lifts, visit www.rotarylift.com/Raised-In-Madison. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift and Twitter, twitter.com/RotaryLift. Check out Rotary Lift videos on Vimeo, http://vimeo.com/groups/rotary.

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts designed to increase technician productivity. Celebrating 90 years in 2015, Rotary Lift was founded in 1925 by the inventor of the first automotive hydraulic lift and now offers the broadest line of lifts for use in professional automotive service, commercial truck and transit applications. There are more Rotary Lift products used in vehicle repair facilities around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine global vehicle lifting and collision repair brands: Rotary Lift, Chief^® Automotive Technologies, Forward^® Lift, Direct-Lift^®, Hanmecson^®, Revolution^® Lift, Elektron, Blitz^® and nogra^®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia.

SOURCE Rotary Lift