Rotary Lift Showcases the World's Fastest and Bestselling Lifts at the SEMA Show 2013

Oct 17, 2013, 12:58 ET from Rotary Lift

MADISON, Ind., Oct. 17, 2013 /PRNewswire/ -- At the SEMA Show 2013, Rotary Lift will feature the world's fastest lifts, the world's bestselling lifts and a broad range of other lifting products designed to maximize technician efficiency and productivity.

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Rotary Lift joins its sister brands Forward Lift, Chief Automotive Technologies and Elektron in a large Vehicle Service Group (VSG) booth (#10339) located in the North Hall Tools & Equipment section. The SEMA Show is held Nov. 5-8 at the Las Vegas Convention Center.

"We've built our display to highlight our Shockwave-equipped lifts, which are the world's fastest, and our SPOA10 two-post lifts, which are the most popular lifts in the world," says David Fischmer, VSG marketing manager. "Rotary Lift offers a full line of vehicle lifts for virtually any application. Our SEMA Show booth will be staffed with product experts who can help attendees choose the perfect lift for their needs."

More Rotary Lift SPOA10 two-post lifts are sold worldwide every year than any other lift. Rotary Lift's SEMA display will include two 10,000 lb. capacity SPOA10 lifts: a standard model and one that is equipped with Rotary Lift's timesaving Shockwave package. Using patent-pending technology, a Shockwave-equipped SPOA10 raises and lowers a vehicle twice as fast as a standard two-post lift. As a result, technician productivity and bay profitability increase dramatically.

Other Rotary Lift vehicle lifts on display in the VSG SEMA booth will include the SmartLift® inground lift and versatile Mach series mobile column lifts.

Rotary Lift will also debut its new MW-200 wheel lift at the show. No matter which lifts are used to raise vehicles, all shops can benefit from a Rotary Lift mobile wheel lift. The MW-200 provides 200 lbs. of capacity for lifting a broad range of wheels and tires. It is air-operated, so there are never any worries about charging or replacing batteries. And it has a rise time of just six seconds, which is fast enough to satisfy even a time-pressed quick-service technician.

"Back injuries account for one in five workplace injuries or illnesses," says Fischmer. "By offering technicians a mobile wheel lift, you may reduce downtime due to injuries and limit worker's compensation claims. The MW-200 is so fast and easy to operate that its use will quickly become part of the daily repair routine."

To learn more about the full line of Rotary Lift products, visit the VSG booth (#10339) at the SEMA Show, contact your local Rotary Lift distributor, log on to or call (800) 640-5438. You can also find Rotary Lift on Facebook,; Twitter,; and YouTube,

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia.

SOURCE Rotary Lift