Rotary Ventures into eCommerce with the Launch of Its Online Store

Aug 07, 2012, 09:41 ET from Shopatron

SAN LUIS OBISPO, Calif., Aug. 7, 2012 /PRNewswire/ -- Rotary Corporation, the world's largest supplier of aftermarket parts for outdoor power equipment, has launched online stores for the US and Canada using Shopatron's retail-integrated eCommerce solution. Now shoppers in North America can buy any of Rotary's replacement parts and small engine components direct from the company's online store, and have the products delivered to them through an authorized Rotary dealer.


The new partnership gives Rotary a world-class, hosted eCommerce solution that supports the company's extensive network of dealers and distributors. Participating Rotary dealers across North America will fulfill online orders from their current inventory using the Shopatron Order Exchange.

"Shopatron is the perfect solution for Rotary because it allows us to sell online, while at the same time, promote our dealers," said Rotary eCommerce and Web Marketing Manager Caylee Bickmore. "By passing online orders to the dealers, we are providing them with an additional source of revenue and access to new customers. Ultimately, the program will result in a higher inventory turnover for dealers and increased sales for everyone."

Rotary joins more than two dozen garden and tool brands on the Shopatron platform, nine of which have launched online stores in 2012. These manufacturers share online orders with over 500 retail partners participating on the Shopatron order exchange.

To learn more about Shopatron and its eCommerce solutions for branded manufacturers and multi-channel retailers, visit or call 866-625-5050.

About Rotary Corporation

Rotary Corporation is the world's largest supplier of commercial strength aftermarket parts for outdoor power equipment. They take pride in the fact that 80 percent of their products are produced in the US. The extensive product line includes lawn mower accessories such as blades, filters, spark plugs, wheels, trimmer line, and small engine components. The company strives to introduce new and improved products for the increased success of the Green Industry.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with over 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

SOURCE Shopatron