RouteOne And GM Offer Dealers Access To New Revenue-Generating Products

Jan 17, 2014, 09:00 ET from RouteOne LLC

FARMINGTON HILLS, Mich., Jan. 17, 2014 /PRNewswire/ -- RouteOne announced today its support for multiple General Motors initiatives offered through the RouteOne platform: GM Shop-Click-Drive, the GM Brand Credit Application, and the GM Credit Card. All products are currently available to General Motors dealers through RouteOne's credit application management system.

GM Shop-Click-Drive, available exclusively through RouteOne, allows online customers to shop for vehicles directly from the dealership's GM Digital Marketing Package website. Customers can select a specific VIN, obtain estimated pricing, review regional rates and incentives, receive an estimate on trade-ins, and more.  And because the application is always available, customers can access it at any time.  Dealers interested in enrolling in the Shop-Click-Drive program can visit, and access the application through Sales Workbench.

The GM Brand Credit Application, also available exclusively through RouteOne, allows GM dealers to dramatically increase their lead traffic. It provides GM dealers the opportunity to receive all credit application leads from General Motors websites, including Buick, Cadillac, Chevrolet, and GMC, directly into their RouteOne portal.  A simple one step enrollment process enables GM dealers to become eligible for the program. Dealership System Administrators (DSAs) can subscribe now by visiting the Dealer Info section within the Admin tab in RouteOne. 

RouteOne also supports the GM Card Dealer Program, which allows GM dealers to offer customers two popular card products: The GM Card and the GM Extended Family Card. Dealerships will receive $50 via earnPOWER for each card account that remains open for at least 90 days.  Additionally, the card application process will be completed electronically via tablet, allowing dealers to provide customers a loyalty building GM card.  More information is available at

Dealers can visit RouteOne at booth #5027 at NADA in New Orleans on January 25-27 to learn more. Or they can contact the RouteOne Help Desk at 866.768.8301, extension 4.

RouteOne was formed in 2002 by Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services to create a more streamlined web-based credit application system for automobile dealers and their customers. Providing access to more than 19,000 dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at