RouteOne Debuts New Creative Marketing Platform

Mar 07, 2014, 09:00 ET from RouteOne LLC

FARMINGTON HILLS, Mich., March 7, 2014 /PRNewswire/ -- RouteOne announced today it has executed a new marketing platform to better represent its key offerings to dealer and finance source customers. The 'new face' of RouteOne includes a new public website, marketing and communications materials, and an updated social media presence.

"We felt it was time to more fully communicate RouteOne's core competencies to our dealer and finance source customers," said Mike Jurecki, RouteOne CEO. "This rebranding not only freshens the face of RouteOne, but really gets to the heart of who we are: an industry-leading partner that facilitates the F&I process with a suite of technology-based products, services and open-integration options. Additionally, we wanted our customers to understand our true focus – their success, which we support both through great products and superior customer service."

RouteOne has proudly served dealers and finance sources for more than ten years, providing auto finance solutions including credit applications, eContracting, online retail services, and compliance tools. Customer input is a key tenet in the continued development of RouteOne.

"Our customers have helped shape this company, and we want to position ourselves in the best way possible so that they understand our continued commitment to them," said Jurecki.

RouteOne was formed in 2002 by Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services to create a more streamlined web-based credit application system for automobile dealers and their customers. Providing access to thousands of dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at