RouteOne Offers New Tool to Assist Dealers With Capitalizing on Website Traffic

'WebApplyOne' allows dealers to more efficiently manage and track consumer leads

Feb 01, 2010, 09:00 ET from RouteOne LLC

FARMINGTON HILLS, Mich., Feb. 1 /PRNewswire/ -- RouteOne LLC announced today that it has introduced a new online lead and credit application tool for its dealer users.  RouteOne's 'WebApplyOne' will assist dealers in managing and tracking customer leads, increasing effectiveness of online marketing activities, and extending the reach of finance departments to the dealer's consumer website.

'WebApplyOne', available now for subscribing dealers, is a customizable credit application or lead receipt tool for dealers.  WebApplyOne will integrate directly into a dealer's existing website without significant effort on behalf of the dealer, and can be customized to suit a dealer's online marketing presence.  WebApplyOne is integrated directly into the RouteOne platform, allowing for a quicker, easier, and more efficient way to manage potential contracts. WebApplyOne is easily adapted to a dealer's current processes, and is available as a stand-alone basis or through dealership website providers. Additionally, dealers utilizing a CRM product for assistance in managing web leads can continue this process with WebApplyOne, as RouteOne is integrated to the majority of the CRM providers in the market today.

"WebApplyOne is yet another valuable tool in the RouteOne product suite that allows dealers to manage the full book of business for their Chrysler, Ford, GM, and Toyota stores (including potential contracts/business) all within a single portal," said Mike Jurecki, RouteOne CEO. "This product will provide dealers significant insight into profit and growth opportunities."

The enrollment and competitive pricing package is available for download within the RouteOne platform within the News/Info tab. No long-term contracts or commitments are required, and dealerships may cancel at any time, with no expensive penalties or fees.

Dealers seeking additional information may contact RouteOne Sales Support at 866.933.0663, or email  Dealers may also visit RouteOne at booth number 1621 at the NADA show in Orlando, Florida Feb. 13 - 15 to discuss discounted pricing for WebApplyOne and other RouteOne products.


RouteOne was formed in 2002 by Chrysler Financial, Ford Motor Credit Company, GMAC, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to more than 21,500 dealers in North America, RouteOne's web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne's free Dealer Reporting Suite. RouteOne's open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at


Suzi Straffon

RouteOne LLC