Rowenta Creates Revolution in Garment Care Category with Launch of IXEO All in One Iron + Steamer Solution in the U.S.

PARSIPPANY, N.J., March 28, 2019 /PRNewswire/ -- Rowenta, a leading global manufacturer of premium garment care and home comfort small appliances, today launched IXEO All in One Iron and Steamer Solution in the U.S. First of its kind, IXEO is a groundbreaking innovation in garment care, combining an iron, a steamer and a board into an advanced ergonomic design. Featuring high efficiency steaming and lightweight ironing complete with a patented three-position Smart Board that offers comfortable and enhanced ergonomics, it's a one-stop solution for total garment and household steam care.

Unlike other garment care systems, IXEO offers an all-new consumer-first experience that harnesses the power of Rowenta's signature steam technology and heritage in German design. The handheld Ironing Head combines steaming and ironing for enhanced wrinkle-removal, while the fully adjustable built-in smart ironing board has three positions – horizontal, vertical, and 30 degrees – for ultimate comfort. IXEO uses intelligent technology to safely steam and iron all fabrics. Additionally, the removable water tank allows you to use Rowenta's iconic steam power to refresh, kill germs and remove odors throughout the home – from sanitizing baby toys to freshening upholstery and drapes.

"We leveraged Rowenta's advanced steam power to develop a multipurpose product that helps people look and feel their best," says, David Briganti, senior product manager at Groupe SEB. "IXEO is a revolutionary product and the perfect solution for keeping everything from your favorite clothing to your pet beds and children's toys as fresh as possible."

Already known worldwide for being innovative, Rowenta introduces a whole new category to the garment care space and IXEO offers unique benefits:   

• Ultra Fast for Quality Results: With a heat-up time of 45 seconds, IXEO is ready in a flash and can deliver great results in minutes.
• Built-In Smart Board: The 3-position, height adjustable Smart Board – goes from flat, to inclined, to vertical for ultimate ironing and steaming versatility plus easy storage storage.
• Newly Designed Ironing Head: A brand-new design offers a comfortable, lightweight ironing experience with an iron head that's half the weight of a traditional steam iron.
• Portable Water Tank: The 33-ounce removable water tank makes it easy for portability for bigger household projects as well as effortless refills for longer garment care sessions.

First released in Europe in the second half of 2018, IXEO is now available in the U.S. in two color combinations – white and silver, and black and copper. IXEO will retail for $249 and is available on Amazon.com. 

For more information on Rowenta and its products, please visit www.rowentausa.com and follow Rowenta on Instagram and Facebook.

About Rowenta^®
Since 1909, Rowenta has captivated the most demanding consumers with high-quality products that guarantee perfect results. Rowenta is known for its unique steam power and distribution, which enhances steam penetration and leads to more efficient garment care. Its industry-leading steam power helps refresh, sanitize and remove odors – resulting in perfectly fresh garments. Committed to creating products that combine unrivaled German-engineered technology, refined design, and a high level of user friendliness, Rowenta continuously helps fulfill consumers' highest expectations. Rowenta is part of the Groupe SEB family of brands.

About Groupe SEB
The world reference in small domestic equipment, Groupe SEB operates in nearly 150 countries with a unique portfolio of almost 30 top brands marketed through multi-format retailing. Since its creation, Group SEB has been a key player in everyday revolutions thanks to its innovative products that change the daily lives of consumers all over the world. Groupe SEB deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients. Multi-cultural and multi-creative, our 33,000 employees in 60 countries, share the same values and commitment to sustainable development, the same sense of professionalism and passion for innovation. The company's global headquarters is based out of France with its United States offices located in Parsippany, New Jersey.

SOURCE Rowenta

Related Links

https://www.rowentausa.com