Rowenta® Returns to Mercedes-Benz Fashion Week as Official Garment Care Provider

NEW YORK, Aug. 21, 2012 /PRNewswire/ -- Rowenta, the leading manufacturer of high-performance steam irons, garment steamers and steam stations, is proud to announce its return to Mercedes-Benz Fashion Week as the official garment care provider of the highly anticipated series of events. From September 6 – September 13, 2012, Rowenta will assist both emerging and top designers with perfecting their garments before models grace the runway at this prestigious week-long event, held at Lincoln Center in New York City.

For its seventh consecutive season as official garment care provider, Rowenta will be providing designers and backstage teams with its exclusive DW9175 Steamium - Mercedes-Benz Fashion Week Limited Edition Iron. Featuring a sleek European design and new pump injection technology which pushes 30% more steam into fabrics, the Steamium removes wrinkles from garments quickly and easily. The DW9175 Steamium – Mercedes-Benz Fashion Week Limited Iron will be available to consumers exclusively on QVC during Mercedes-Benz Fashion Week.

Designers will also use the IS6200 Compact Valet Garment Steamer and DG5030 Pro Iron Steam Station to prepare their collections backstage. Ideal for steaming delicate fabrics, the IS6200 Compact Valet Garment Steamer's high steam and wide diffusion output allows the user to quickly and effectively remove wrinkles from fabrics and its integrated hanger and garment clips makes steaming more efficient. The DG5030 Pro Iron Steam Station has extraordinary steam pressure that makes ironing faster and easier with professional results, and is perfect for batch ironing.

"Rowenta is very excited to be a part of Mercedes-Benz Fashion Week for yet another season," said Michele Lupton, Marketing Communications Director of Groupe SEB USA. "We are strong supporters of the fashion community and share a common goal with its members – to produce intricately designed, visually appealing and high quality products for consumers."

In an effort to grant fans of the brand with on-site access to this highly exclusive event, Rowenta Brand Ambassadors Althea Harper (Fashion Designer & "Project Runway" Alumnus) and Jenni Radosevich (DIY Expert & Author of "I SPY DIY Style") will tweet live from inside the venue, providing up-to-the-minute trend reports during the week-long event.

From August 20 – September 3, 2012, Rowenta will host its first-ever "Best Fashion Blog" contest. Fashion Bloggers located within the tri-state area are being asked to submit entries via Rowenta's Facebook page for a chance to win two invites to a select show during Mercedes-Benz Fashion Week and a DW9175 Steamium - Mercedes-Benz Fashion Week Limited Edition Iron. Harper will act as judge and the winner will be announced on September 5, 2012. As not all Fashion Bloggers have the ability to travel to New York City for the event, Rowenta will also present an out of town Fashion Blogger, chosen by Radosevich, with a DW9175 Steamium - Mercedes-Benz Fashion Week Limited Edition Iron.

For additional information or to purchase any of the Rowenta^® products showcased this year at Mercedes-Benz Fashion Week, please visit:

• US Website: www.rowentausa.com                      
• Facebook: www.facebook.com/RowentaUSA
• Twitter: www.twitter.com/RowentaUSA, @RowentaUSA           

For media inquiries, please contact: 5W Public Relations.

About ROWENTA^®

ROWENTA^® is the leading manufacturer of high-performance steam irons, garment steamers, steam stations and home appliances. Technology and design are at the core of each and every one of our products. RowentaUSA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

SOURCE Rowenta