WOODLAND HILLS, Calif., Feb. 1, 2012 /PRNewswire/ -- JMPR Public Relations today announced it has been appointed as the agency of record for Royal Purple®, overseeing media outreach for the high performance lubricant manufacturer.
JMPR will execute a wide range of media relations responsibilities that include launching new lines of Royal Purple® branded products and raising awareness for the brand within the automotive industry and among consumer target groups. JMPR will assist with also company representation and brand development by directing and coordinating media related events and consumer tradeshows.
"We've had a continued interest in representing a manufacturer of performance lubricants," said JMPR President and devoted car collector Joseph Molina. "With 35 years of experience working with clients in the automotive aftermarket, we're excited at the prospect of working with one of the most respected brands in the industry. Royal Purple® is a company that's dedicated to the advancement of lubrication technology and we think they'll be a perfect fit."
Royal Purple®, considered by many to manufacture the finest synthetic oil, develops products that significantly outperform competing synthetic and mineral based oils, using the highest level of lubrication technology. As a manufacturer of a variety of lubrication solutions for automotive, industrial, marine, motorcycle and racing applications, Royal Purple's® versatility is a testament to its approach of maximizing industrial and automotive performance.
When the company was first founded, the purple hue of its products was meant to be indicative of prestige and royalty. Now recognized as an authority in automotive and industrial lubrication, the color of Royal Purple® helps consumers immediately identify the brand's products, known for their remarkable protection capabilities.
About JMPR Public Relations
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in 1977. Its clients, covering a wide variety of automotive, transportation and lifestyle industries, include Bentley Motors, Bugatti Automobiles, Piaggio Aero, Galpin Motors, Motor Trend Automotive Group, Airstream Trailers, Pep Boys and Meguiar's, Inc.
SOURCE JMPR Public Relations