RSW/US Integrates Social Media Training for Clients Into its Agency New Business Development Services

A tiered program that recognizes the time limitations inherent in social media for agency new business

Oct 13, 2010, 12:32 ET from RSW/US

CINCINNATI, Oct. 13 /PRNewswire/ -- RSW/US announced a further enhancement to its full service agency lead generation/new business program with the integration of social media training for its clients grappling with how they can strategically build an ongoing and consistent social media program.

"The biggest obstacles to social media are also the biggest obstacles to agency new business: time and consistency. While there are limitless amounts of information on social media, too many experts (good and bad) don't take these constraints into consideration when advising agencies on how to be successful in building a social media program," says Mark Sneider, Owner/President of RSW/US.

This additional RSW/US service will embrace social media basics, breaking down key social media platforms within the context of new business. Additionally, the strategy needed to manage time and resources wisely, recommendations on how to activate a social media program and how to monitor prospect activity judiciously, will also be core to the offering.  

Lee McKnight Jr., RSW/US's Director of Business Development and Social Media developed this value-added client offering and leads this training for RSW/US clients.

Further information can be found on the RSW/US site:

RSW/US is an agency new business, lead generation firm that operates like a virtual new business development group.  RSW/US only works in the marketing services space, helping ad agencies and PR Firms find new business. More information can be accessed at: or by calling 513.559.3111.  Lee McKnight can be contacted at