RT's Advertising Campaign Wins 3 Golds and 1 Bronze at the Promax/BDA World Gold Awards 2010

Jun 28, 2010, 14:40 ET from RT

MOSCOW, June 28 /PRNewswire/ -- RT, the Russian TV news channel broadcasting in English, Arabic and Spanish, has won three gold awards and one bronze at the industry's standard-setting competition in television design and marketing, the Promax/BDA World Gold Awards 2010. The awards ceremony was held on June 24th in Los Angeles, USA.

Two gold awards went to the highly debated posters of RT's QUESTION MORE promotion campaign. Developed by the McCann Erickson experts, RT's ad images appeared in the national press and on billboards across the UK in December 2009 and January 2010.  The campaign received widespread and heated coverage in the Western mass-media and Internet blogs. Major US airports went as far as refusing to display RT's controversial images. RT responded by printing on blank billboards "Our Ad. Politically Correct. For the original version please visit www.rt.com." In January the campaign was recognised as the Ad of the Month by the British Awards for National Newspaper Advertising. RT's promotion concept was based on the juxtaposition of contrasting widely-recognizable images and calls the viewer to 'question more'. A total of five ads were developed.

RT Prime Time Russia's promo video won yet another gold in the Image Promotion category. RT Spanish channel's news bumper was awarded bronze in the category Television/Video Presentation: News.

Promax/BDA is recognized as the industry standard for excellence in television marketing, advertising and design. The contest is run annually among the best works submitted by the world's leading TV channels. RT's competitors nominated for gold in the 2010 contest were such industry giants as NBC UNIVERSAL, MTV Networks International, Fox, and Discovery.

For RT ads please visit www.rt.com/ads.

For RT Prime Time Russia's promo video please visit

www.youtube.com/user/primetimeru#p/u/328/uTh9xsGo5II

SOURCE RT



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