Rubenstein Public Relations Announces British Basketball Association Client Win

NEW YORK, April 1, 2013 /PRNewswire/ -- Rubenstein Public Relations is pleased to announce it is now representing the British Basketball Association (BBA). As the UK's premier professional basketball league, the BBA engaged Rubenstein Public Relations to promote the organization following its official launch in the United States and as it continues to seek franchise partners and investment opportunities. Capitalizing on the growing interest in basketball across the UK, the nationwide league will showcase leading British players alongside international basketball talent and revitalize the sport in the country with plans to commence full league operations in November 2014.

"The British Basketball Association is an integral addition to professional athletics in the UK and offers an opportunity for integrated marketing that will ultimately achieve the group's goals," said Richard Rubenstein.  "With its emergence in the United States, I am confident that we will continue to elevate its profile on an international level and further promote its ever-growing expansion."

Rubenstein Public Relations has secured business and sports stories for the BBA in leading media outlets that highlight its business model, investor opportunities, viability of the league and its strong management team and advisory board.  Rubenstein Public Relations and the BBA team are actively marketing the league franchises to businesses and entrepreneurs who are interested in investing in a sport that enjoys an avid and growing fan base in Britain.  Its goal is to change the face of basketball in Europe.

The BBA has identified and adapted a single entity business model similar to Major League Soccer (MLS) in the United States, which will offer investors and franchise partners a scalable platform to participate in the growth of the sport through equity ownership.  This formula allows the BBA to implement necessary stringent financial and operational controls, while providing local ownership groups access to proven basketball, sports marketing and finance professionals.  By providing key technical and managerial support early in the process, BBA teams' business development and marketing plans will be facilitated in shorter timescales and within a carefully defined plan of operation.

For more information on the BBA, visit: www.bbauk.com

About Rubenstein Public Relations

Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services.  Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients.  We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors.  (www.rubensteinpr.com)

SOURCE Rubenstein Public Relations