Rubenstein Public Relations Retained as Agency of Record by BiVi Sicilian Vodka by Chazz Palminteri

Jul 14, 2015, 09:00 ET from Rubenstein Public Relations

NEW YORK, July 14, 2015 /PRNewswire/ -- Richard Rubenstein, President of Rubenstein Public Relations (RPR), announced today that RPR was named the agency of record for BiVi Sicilian Vodka by Chazz Palminteri, a subsidiary of Iconic Brands (OTC PINK: ICNB). Hand-crafted with Sicily's pristine waters and local semolina wheat, BiVi is the first-of-its-kind 100% Sicilian vodka to be available in the U.S. market.

In addition to the launch of the brand, an exclusive partnership with celebrity spokesperson, highly-acclaimed actor, and Oscar nominee, Chazz Palminteri was unveiled. Palminteri's Sicilian roots will play a key role in the company's branding efforts and integrate seamlessly into the overall campaign.

"The brand's rich heritage, coupled with Chazz Palminteri's incredible back story, will serve as a springboard for our campaign. Over the last few years, the spirits category has been yearning for something new and now is the perfect time to introduce a fresh, unique super-premium vodka," said Rubenstein.

RPR will handle the brand's national launch along with all of its U.S. communications and media relations. For more information, please visit

About Rubenstein Public Relations
Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services. Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients. We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors.  (

About Iconic Brands, Inc.
Iconic Brands Inc. ("Iconic") is a beverage company with the highest expertise of developing from inception to completion, alcoholic beverages for itself and third parties. Iconic Brands also markets and places the products into national distribution through long standing industry relationships. Iconic is also a leader in "Celebrity Branding" of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities. 

About BiVi Sicilian Vodka
BiVi LLC, is a company made up of BiVi 100 percent Sicilian Vodka. BiVi LLC's mission is to promote and support the sales endeavors of the distribution network through targeted and national marketing endeavors, and working with celebrity partner, Mr. Chazz Palminteri.

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