MCLEAN, Va., Nov. 30, 2011 /PRNewswire/ -- Rudd Davis has been named to the newly created position of president of USA TODAY Travel Media Group. Davis will direct the overall strategy and implementation of business tactics with USA TODAY's travel partners, offering the on-the-go audience a broader array of information, products and services as USA TODAY diversifies its business focus. He will be based in Los Angeles. The announcement was made today by USA TODAY executive vice president and general manager Susie Ellwood.
"USA TODAY has a long, rich history of serving customers in the travel industry and as we expand into new platforms to give travelers a better customer experience, we're announcing the formation of the USA TODAY Travel Media Group. In the last year, Rudd has been focused on developing concepts to transform the way we engage with the traveling and away-from-home audience. He is a highly creative entrepreneur and we know he will lead this division with the innovative and entrepreneurial spirit that it requires," said Ellwood.
Davis joined USA TODAY in August 2010 as vice president of business development. In that role, he led the department responsible for business innovation, developing and securing new business opportunities and strategic partnerships including brand licensing, content syndication, acquisitions and joint ventures as well as USA TODAY's retail, hotel and education-based partnerships.
"From its inception, USA TODAY has been a pioneer in reaching the traveling audience, keeping them informed and entertained. USA TODAY is committed to remaining an indispensable aspect of the away-from-home experience and I'm excited to lead that effort," said Davis.
Davis founded his first digital media company, BNQT Media Group, at the age of 24, serving as president and then ultimately CEO. He built BNQT Media Group into one the nation's largest digital media properties reaching the key male youth demographic. Davis oversaw the strategic innovation and development that allowed BNQT Media Group to rise to the top of an extremely fractured and competitive media landscape.
Davis is a graduate of Bard College with a bachelor of arts degree in philosophy and a bachelor of arts degree in film and electronic media.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than ten million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY