Ruder Finn Expands its Brand Experience Practice, Hires Ilana Shenitzer to Lead its Growing Consumer Goods Division

Ruder Finn Expands Market Presence with Addition of Shenitzer to Denver Team

Ruder Finn Named Agency of Record for Kite Hill

NEW YORK, March 10, 2025 /PRNewswire/ -- Ruder Finn, one of the world's largest independent global communications and integrated marketing agencies, announced today that Ilana Shenitzer will join as EVP, Brand Experience and Head of Consumer Goods for the agency. Ilana is based in Denver, adding to the agency's growing presence in the market.

"Ilana is an important addition to our Brand Experience practice," said Corinne Gudovic, Managing Director, Brand Experience at Ruder Finn. "Her broad range of U.S. and global experience and expertise spanning consumer technology, food and beverage, and consumer packaged goods industries helps solidify our leadership position in these categories." 

Ilana brings over 20 years of expertise in consumer brand marketing, executing strategic and creative campaigns for clients including ABSOLUT, Champion Petfoods, General Mills, J.M. Smucker Company, Kodak, Mars Inc., Motorola, Nestlé Purina, PepsiCo Foods (Frito-Lay), Procter & Gamble, U.S. Cellular, and Whirlpool Corporation.

Ilana's role expands Ruder Finn's consumer goods offering with powerful brand storytelling capabilities and executive thought leadership.

"I have had the honor of working with some of the most incredible brands in the world and people in the industry over the last two-plus decades," said Shenitzer. "Joining Ruder Finn is an exciting opportunity to collaborate with a dynamic team that shares my passion for innovation and growth. Together, I believe we can achieve remarkable things and make a lasting impact in the industry."

Ilana enhances Ruder Finn's expanding footprint in Denver, on the heels of the agency's recent acquisition of Big Sky Communications, which has staff there.

Recently, Ruder Finn was selected as the agency of record for Kite Hill, the creator of premium dairy-free foods. The agency is leading Kite Hill's holistic communications strategy and execution across social media (paid and organic), influencer, and public relations.

"Ruder Finn has been a great collaborator from the start of our partnership and operates as an extension of my team," says Connie Sintuvat, Vice President of Marketing at Kite Hill. "From planning to execution - they have scaled their expertise across media relations, influencer, and social media to position Kite Hill as a leading dairy-free brand." 

About Ruder Finn
Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that moves industry-defining brands, companies, and leaders from what's now to what's next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Atteline, Pandan Social, RF Bloom and Big Sky Communications. For more information visit www.ruderfinn.com. 

Media Contact:
Isabelle Lee
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SOURCE Ruder Finn