Rue La La and ABC's "Dancing with the Stars" Cha Cha in Exclusive Partnership
Brand launches thematic Boutiques curated around the Season Premiere of "Dancing with the Stars" on Monday, March 21 (8:00-10:00 p.m.) on ABC
BOSTON, March 21, 2016 /PRNewswire/ -- Rue La La (ruelala.com), a leading ecommerce destination connecting world-class brands with the next-generation shopper, has waltzed into an exclusive partnership with ABC's hit show "Dancing with the Stars", produced by BBC Worldwide Productions, by offering themed shopping experiences.
The first Boutique, live at 3PM on Monday, March 21st aligns with the premiere of "Dancing with the Stars" and is merchandised with stylish looks perfect for any night out dancing – think heels, fun and flirty dresses, and leather pants – with looks for the guys too.
From there, three additional Boutiques will launch in tandem with the hit show on 3/28, 4/4, and 4/11 highlighting the show's theme of the night.
"Rue is approachable and fun with a little sass thrown in and Dancing with the Stars has embodied the same spirit for 21 seasons. For season 22, we can't wait to team up and share the stage. This is a very natural partnership for us," said Trisha Spillane, Public Relations & Brand Communications Director, Rue La La.
Rue La La Members have the opportunity to win a prize package which features 2 tickets to the LIVE "Dancing with the Stars" Season Finale and a $2500 cash prize to help them get there. The Finale Tickets Sweepstakes presented by Rue La La is open from 3/21 – 3/30.*
Exclusive content will be featured on Rue Now, the brand's newly launched fashion feed and will include a special interview with "Dancing with the Stars" head Costume Designers, Steven Lee and Daniela Gschwendtner.
"We are very excited to kick off the new season of Dancing with the Stars with a Rue La La fashion and style partnership. Each week, the live competition show exudes a fun, exciting and flirtatious energy that pairs perfectly with Rue La La boutiques as the destination to acquire the most stylish brands" said Victoria Chew, VP, Strategic Marketing Partnerships, Synergy and Franchise, ABC Entertainment
About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home décor; and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theatre and excitement to online shopping; creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #11 on Internet Retailer's 2014 Mobile 500 List and was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily. Visit us at www.ruelala.com.
ABOUT ABC ENTERTAINMENT GROUP
Formed in 2009, the ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming across all day parts for both national and international broadcast and digital platforms, as well as for national syndication. ABC Studios' current hits include "American Crime," "black-ish," "Castle," "Code Black" (CBS), "Criminal Minds" (CBS), "Grandfathered" (FOX), "Grey's Anatomy," "How To Get Away With Murder," "Marvel's Agents of S.H.I.E.L.D.," "The Muppets," "Nashville," "Once Upon a Time," "Quantico," "Scandal" and "Secrets and Lies." The ABC Television Network is also home to the Emmy-winning "Modern Family" and comedy favorites "Dr. Ken," "Fresh Off the Boat," "The Goldbergs," "Last Man Standing" and "The Middle"; reality phenomenon "Shark Tank," the iconic "Bachelor" franchise and long-running hit "Dancing with the Stars"; "General Hospital," which has aired for over 50 years on the network, along with daytime talk show "The Chew"; and late-night talk show "Jimmy Kimmel Live." The network also boasts some of television's most prestigious awards shows, including "The Oscars®," "The CMA Awards," "The American Music Awards" and "The Billboard Music Awards."
About BBC Worldwide Productions
BBC Worldwide Productions is a key business division under BBC Worldwide North America – part of BBC Worldwide, the main commercial arm and wholly-owned subsidiary of the British Broadcasting Corporation (BBC) - which operates in the U.S. and Canada. Based in Los Angeles, BBC Worldwide Productions primarily develops and produces scripted and unscripted projects based on BBC formats/brands for cable and broadcast networks, as well as digital platforms. The production company is producer of the ratings juggernaut Dancing with the Stars (ABC), Getting On (HBO), Top Gear (HISTORY), You're Back in the Room (working title - FOX) and the upcoming limited series, The Night Of (HBO).
*NO PURCHASE NECESSARY. Finale Tickets Sweepstakes Presented by Rue La La is open to legal residents of the 50 U.S. and D.C., ages 18 or older or the age of majority in legal resident's home state at the time of entry. All Sweepstakes entrants must have a current and valid Rue La La Member account. Signing up for a Rue La La member account is free and there is no purchase required to browse the Rue La La site or to enter the Sweepstakes. Void where prohibited, taxed or restricted by law. Entry period begins at 03:01:00 PM ET on 3/21/16 and ends at 10:59:59 AM ET on 3/30/16. Limit one entry per person. For full details including odds of winning, click Official Rules. Sponsor: Rue La La, a division of Retail Convergence.com, LP, 20 Channel Center 3rd Fl., Boston, MA 02210.
Contact:
Rue La La
Trisha Spillane, [email protected]
617-790-3666
ABC Media Relations
Edwin Escobar, [email protected]
818-460-7758
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SOURCE Rue La La
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