Rue La La and NBC's "Access Hollywood" Ink Partnership
Brand gives viewers instant access to jaw-dropping prices during weekly deal segment
Sep 14, 2016, 07:57 ET
BOSTON, Sept. 14, 2016 /PRNewswire/ -- Rue La La, an innovative e-commerce destination connecting world-class brands with the next-generation shopper, announced a new weekly partnership with entertainment news programs "Access Hollywood" and "Access Hollywood Live."
Beginning tonight (check local listings for air times in specific markets), during Access Hollywood's All-Access Style segment, Rue La La will offer viewers four select products at remarkable prices. Twice a week -- Wednesdays on "Access Hollywood" and Thursdays on "Access Hollywood Live" -- the four products will be showcased in two on-air segments. Products will change weekly and will range from jewelry and luggage to beauty and accessories and are from prominent brands.
Prices will be up to 50% to 90% off retail; quantity and styles are limited. The products will be available on Rue La La within the All-Access Style Boutique for seven days (or until sold out). The online Boutique will be refreshed each week with the four new products featured in the corresponding "Access Hollywood" segment.
"The 'Access Hollywood' platform allows us to shout from the rooftops what it is that we do best. And that's curating the best product from the best brands at the best prices for our Members. Aligning with a phenomenal entertainment news program such as 'Access Hollywood' expands our message and reach, allowing us to 'access' and engage an additional audience," said Jeff Steeves, Senior Vice President, Marketing, Rue La La.
"We are really excited to be partnering with such an amazing online shopping destination as Rue La La," said Supervising Producer Ryan Patterson. "We look forward to continuing to provide our viewers with the latest in celebrity fashion news, and now they can purchase those on-trend items at remarkable prices."
The cross-promotion will expose "Access Hollywood" to Rue La La's over 16-million-strong Member base, thus attracting new viewers. Meanwhile, the aired segments will bring Rue La La to 2.8 million people on a weekly basis.
In addition to the two weekly exposures, the brands will air a special Cyber Monday segment at a particularly amazing value.
About Rue La La:
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men's, women's, and children's apparel and accessories; home décor and accents; and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #8 on Internet Retailer's 2016 Mobile 500 List. Visit us at www.ruelala.com.
About Access Hollywood and Access Hollywood Live:
"Access Hollywood," currently in its 21st season, is a nationally syndicated entertainment news program which delivers breaking news and comprehensive coverage of TV, music, film and pop culture. "Access Hollywood" also features in-depth celebrity interviews and behind-the-scenes accounts of the most important events in Hollywood. "Access Hollywood Live" currently in its seventh season is a syndicated one-hour daily entertainment news talk show hosted by Natalie Morales and Kit Hoover. "Access Hollywood Live" features in studio celebrity guests and delivers the hottest pop-culture news and biggest viral moments to keep viewers up to date on the entertainment news world. "Access Hollywood" and "Access Hollywood Live" are produced by NBC Subsidiary (KNBC-TV), Inc and distributed by NBC Universal Domestic Television Distribution with Rob K. Silverstein as Executive Producer.
Contacts:
Trisha Spillane
Rue La La
617-790-3666
[email protected]
Erin Kyle
Access Hollywood & Access Hollywood Live
818-684-7082
[email protected]
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SOURCE Rue La La