Rue La La Bolsters Mobile Presence with Launch of Android App

Private Sale Shopping Accessible on Popular Mobile Device

Sep 02, 2010, 08:00 ET from Rue La La

BOSTON, Sept. 2 /PRNewswire/ -- Rue La La, a leading invitation-only private sale shopping destination, today launched a mobile application for Android™ enabled devices.  This application provides Android users the ability to access Rue La La and purchase directly from their phone, no matter where they are, when Rue La La's Boutiques open at 11:00 a.m. EST.  The application is free and available for download at Android Market™.

Rue La La developed the Android application in response to its members' growing desire for anytime, anywhere access to Rue La La.  The Android mobile application is a natural next step for Rue La La in the mobile sphere.  According to a recent Computerworld article, demand for Android-based smartphones has grown from 60,000 sold daily in February to 200,000 sold daily in August.

"Rue La La continues to bring the thrill of private sale shopping anywhere and everywhere," said Ben Fischman, chief executive officer, Rue La La.  "A fast-growing number of our members are on Android phones, so we created this app to give them the access they desire.  Members can shop conveniently and with enhanced benefits delivered from their mobile phone.  Shopping is now more accessible and fun."

The Rue La La Android App provides Rue La La members with an enhanced mobile shopping experience.  It features:

  • High-resolution photography to give members the ability to examine the finest details of each product;
  • Fully integrated checkout that lets members claim their purchase in moments;
  • Integrated calendar reminders that alert members when their favorite brands are launching – ensuring they never miss another sale; and
  • Integrated Facebook and Twitter features that allow members to share their shopping success and to invite friends within their social circles to join Rue La La.  

The new Android app includes the Rue La La widget, unique to Android devices, which is in full view and automatically updates for Android users to see today's featured Boutiques without having to open the Rue La La Android app.

Rue La La entered mobile commerce in 2009 with the introduction of  The Android application is the latest addition to Rue La La's mobile platform, which includes apps for the iPhone and iPad.

About Rue La La

Rue La La is a Members-only online shopping destination for all things related to a life of style and a strategic partner to innovative brands looking for new ways to achieve their business goals.  Founded in 2008, Rue La La inspires its members daily with access to a curated selection of the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-hour, private sale Boutiques. Rue La La is a part of GSI Commerce Inc. company (NASDAQ: GSIC). Experience Rue La La by visiting