Rue La La Builds on Mobile Success With Launch of Complete Mobility

Customized Mobile Platforms Now Make Private Sale Shopping Accessible Anywhere

May 24, 2010, 10:58 ET from Rue La La

BOSTON, May 24 /PRNewswire/ -- Rue La La, a leading invitation-only private sale shopping destination, today introduced complete mobility to private sale shopping with new native applications for the most popular mobile devices including iPhone, iPad as well as robust mobile web experiences for Blackberry and Android.

The iPhone and iPad apps are free and available for download at

Rue La La entered mobile commerce in 2009 with the introduction of The enhanced mobile platform provides the perfect solution for Rue La La members looking to shop and share from a full range of mobile devices. Rue La La's 48-hour boutiques create urgency and excitement among members with coveted items selling out quickly. The urgency that accompanies the opening of each boutique spurred Rue La La to expand its mobile offerings to all mobile devices, providing increased opportunity to shop and pass along membership from anywhere.

"Rue La La is excited to deliver complete shopping mobility to our members allowing them to experience the thrill of accessing their favorite brands when our boutiques open at 11:00 a.m. no matter where they are," explains Ben Fischman, CEO, Rue La La. "We have answered their call of urgency by providing the unparalleled shopping experience found from their desktops with the most popular mobile devices, including iPhone, iPad, Blackberry and Android. Rue La La members never have to miss another boutique."

Rue La La's invitation-only model is fueled by viral growth and the apps are uniquely designed to enable members to easily share membership with friends. The iPhone and iPad apps offer fully integrated Facebook and Twitter features that allow members to share their shopping success and to invite friends within their social circles to join Rue La La.  

In addition, Rue La La has incorporated "bump" technology into its new mobile shopping iPhone app to let members quickly share the app and membership with friends by simply "bumping" their phones together. The information passed between phones is encrypted and leverages the same security employed in online banking. For more information on how bump works or to see a demo, visit

The Rue La La apps for iPhone and iPad provide a rich shopping experience that takes advantage of the native features of the Apple platform. Using Apple's multi-touch functionality, members can zoom in on high resolution photography to examine the finest details of each product. The apps include a fully integrated checkout that ensures members can claim their purchase in moments, and fully customizable push notifications alert members when their favorite brands are launching.

Rue La La's mobile expansion represents a key component of parent company GSI Commerce Inc.'s overall mobile commerce strategy.

"GSI is excited about the power of the mobile platform as a driver of e-commerce," said Michael G. Rubin, founder and CEO of GSI.  "We are in the unique position to harness the power of the mobile channel on behalf of both consumers and brands through our different businesses. The recent acquisition of mobile marketing company, M3 Mobile by e-Dialog coupled with Rue La La's launch of total mobility demonstrates our belief in the power, potential and positive impact of the mobile channel."

To celebrate the launch of the apps, Rue La La will be giving away one iPad and a $500 shopping spree every day from May 24 - June 6, 2010. To enter, consumers need to download the application to their iPhone or iPad and register. See for details.

The iPhone and iPad marks are trademarks of Apple, Inc. 

About Rue La La

Rue La La is an exclusive, invitation-only online shopping destination that features premier brands within 48 hour private sale lifestyle Boutiques. Founded by Ben Fischman in 2008, Rue La La provides members with access to premium lifestyle brands for apparel, home, beauty, travel and experiences at up to 70% off retail. Rue La La is a part of Retail Convergence Inc. (RCI), a GSI Commerce Inc. company (Nasdaq: GSIC). Experience Rue La La by visiting


Rue La La: Dave McNamee / (646) 274-3635 /