Rue La La Gives New Yorkers One Dazzling Offer a Day via "Rue New York City"

Destination for the finest experiences in New York opens with Catherine Malandrino Boutique

May 17, 2011, 08:00 ET from Rue La La

NEW YORK, May 17, 2011 /PRNewswire/ -- Rue La La, a leading private sale shopping destination, today introduced Rue New York City, a premium, local service for residents of the New York City area. Rue New York City is the latest city launched by Rue Local, a city-specific extension of, already operating in Boston, Seattle and Philadelphia since late 2010.

Every morning at 8 a.m. Rue New York City will email members in New York with a brilliant daily Rue New York Pick, available for only 24 hours and specially curated by Rue La La's New York team. Working with the finest destinations in the city, Rue New York City offers unique, premium local experiences that are only available on Rue La La. The site connects with hundreds of thousands of discerning New Yorkers in an instant, helping brand partners grow their consumer base and build lasting relationships. 

"We couldn't be happier to launch our local offerings in New York," said Mark McWeeny, president Rue Local.  "In an instant, Rue New York will give our members unique, behind the scenes access to the best luxury brands and experiences – fashion, dining, spas, and nightlife – that the city has to offer.  We hold high value to our brand partners, helping them begin relationships with our members that can last a lifetime." 

To celebrate the launch of Rue New York City, exclusive access to the site is made available for 72 hours through

The inaugural Rue New York City Pick celebrates world-renowned fashion designer Catherine Malandrino. Rue New York City members will have exclusive access to sales at her New York boutiques before they are open to the general public, with the opportunity to purchase $100 worth of items for $50

"From fashion to food, to music and art, Rue New York will bring a new perspective on how best to experience this city," said Catherine Malandrino.

Offers will be available for 24 hours at up to 70 percent off retail prices.

Other offers this week include:

  • SPIRITS & SNACKS, WITH A VIEW: For $60, Hudson Terrace will give Rue New York City members the opportunity to purchase a bottle of wine, a cheese platter and a reserved table along the luxurious NYC rooftop bar and lounge.
  • SURF, SAVOR AND STAY: the Surf Lodge in Montauk will offer weekend and weekday packages to intrepid New Yorkers via Rue New York City. The packages will include a surfing lesson and dinner at The Restaurant at the Surf Lodge.
  • CALLING ALL CULINARY CONNOISSEURS:  At Alta Cucina, Rue New York City members will have the unique opportunity to participate in a cooking class taught by Executive Chef Eric Francou, and will be able to enjoy the fruits of their labor with dinner and wine to follow.  Additionally, members will be given a Gourmet Food "starter kit" to take home and try out their newly-learned skills.

Members are encouraged to join Rue New York City communities on Facebook ( and Twitter ( to receive exclusive content such as promotions, sneak peeks at sales and behind the scenes access.

Membership to Rue La La is free, and is traditionally passed from friend to friend, within social networks. Once a member, New Yorkers can extend membership invitations to friends or easily download their address books directly from the site. Members earn $10 every time a referral makes their first purchase.  This model has elevated Rue La La to a position of leadership within the competitive flash sales field. Currently, 3.2 million Americans have joined Rue La La. Hundreds of thousands of New York residents count themselves as members.

About Rue La La

Rue La La is a Members-only online shopping destination for all things related to a life of style and a strategic partner to innovative brands looking for new ways to achieve their business goals.  Founded in 2008, Rue La La inspires its members daily with access to a curated selection of the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-hour, private sale Boutiques. Rue La La is a GSI Commerce, Inc. company (NASDAQ: GSIC). Experience Rue La La by visiting

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

CONTACT:   Judy Lee HL Group (646) 375-4022