Rue La La Heads West - Celebrates with Expansion of "Rue Los Angeles"

Rue Los Angeles Answers Member Demand for Premium, Local Experiences

Jul 12, 2011, 09:42 ET from Rue La La

LOS ANGELES, July 12, 2011 /PRNewswire/ -- Rue La La, a leading private sale shopping destination, today introduced Rue Los Angeles, a premium, local service for residents of the Los Angeles area. Rue Los Angeles is the latest city launched by Rue Local, a city-specific extension of, already operating in Boston, New York City, Seattle and Philadelphia since late 2010.

With more than 4 million members nationally, Rue La La members have shown continued passion and interest for this category of high-end local goods and services.  Whether it is something they are already familiar with such as an iconic restaurant, or an introduction to a new spa, or unique access to an experience, Rue Los Angeles will curate the best venues within the Los Angeles area and provide exclusive offers to members.  Every morning Rue Los Angeles will email members in the LA-area with one star-studded daily Rue Los Angeles Pick, available for only 24 hours and specially curated by Rue La La's Los Angeles team.

Rue Local also announced the appointment of Tova Bonem as General Manager, Rue Los Angeles.  Bonem joins the Rue Local team with more than 20 years experience in the fashion, retail and luxury brand industry.  Most recently, Bonem was with Los Angeles Confidential Magazine and prior to that, Conde Nast.

"Rue La La has offered the best brands from around the world since 2008, and now beginning July 12, Rue Los Angeles will hand-pick and curate the best local offers in the Los Angeles area," said Mark McWeeny, president Rue Local.  "Our unrivaled knowledge of the fashion and lifestyle sectors, as well as the entertainment industry will greatly benefit Rue Los Angeles, our partners, and most importantly, our members.  Rue La La members have loved the category of premium, local experiences and this is our response to them: personalized, relevant and hot offers where members can experience them best, in their hometown."

Rue Los Angeles will launch with unique offers from brand partners such as Completely Bare, The Grammy Museum, Z.E.N. Foods, Bar Method, Prive Salon, Ona Spa and more.  To celebrate the launch of Rue Los Angeles, exclusive access to the site is made available for 72 hours through  

Members are encouraged to join Rue Los Angeles communities on Facebook ( and Twitter ( to receive exclusive content such as promotions, sneak peeks at sales and behind the scenes access.

Membership to Rue La La is free, and is traditionally passed from friend to friend, within social networks. Once a member, Angelenos can extend membership invitations to friends or easily upload their address books directly from the site. Members earn $10 every time a referral makes their first purchase.  Currently, more than 4 million Americans have joined Rue La La. Hundreds of thousands of Los Angeles residents count themselves as members.

About Rue La La

Rue La La is a Members-only online shopping destination for all things related to a life of style and a strategic partner to innovative brands looking for new ways to achieve their business goals.  Founded in 2008, Rue La La inspires its members daily with access to a curated selection of the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-hour, private sale Boutiques. Experience Rue La La by visiting