Rue La La Launches "Little Rue"

BOSTON, Sept. 6, 2011 /PRNewswire/ -- Today, Rue La La, a leading online retailer, announced the launch of "Little Rue," a destination for all things stylish for the family.  Beginning September 6, every Tuesday evening at 8:00p.m. EST the littlest Members of Rue La La (and their grown-ups) will have access to small-fry style with kid-worthy Boutiques filled with apparel, accessories, experiences and more, specifically tailored to families.

(Photo: http://photos.prnewswire.com/prnh/20110906/NY63358LOGO )

To celebrate the launch, Rue La La will donate 100% of the net profits from the Little Rue Boutiques during the month of September to children's charities chosen by Rue La La Members and Associates.  Over four weeks, Rue La La Members will be able to vote for a charity from a list of four that Rue La La Associates chose as their favorites.  Members' final votes will determine the allocation of the amount to be donated to each charity.

"Little Rue is an exciting addition to the Rue La La family," said Ben Fischman, CEO, Rue La La. "From sourcing the best offerings from the most sought after brands in the world, to identifying charitable giving for the business -- Little Rue has galvanized all of us and become a labor of love here at Rue."

Little Rue will also feature a unique Facebook-only initiative and "That's So Little Rue" Tumblr page: http://thatssolittlerue.tumblr.com/ which is full of games, candid photos, Little Rueisms and more. The very first Little Rue boutique will open Tuesday, September 6 at 8:00 p.m. EST.

Little Rue is the latest category expansion for Rue La La joining Women's Fashion, Men's Fashion, Home Design and Travel categories, as well as the company's Rue Local offers, which are currently available to members in Boston, Los Angeles, New York, Philadelphia and Seattle.  

About Rue La La

Rue La La is a Members-only online shopping destination for all things related to a life of style and a strategic partner to innovative brands looking for new ways to achieve their business goals.  Founded in 2008, Rue La La inspires its members daily with access to a curated selection of the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-hour, private sale Boutiques. Experience Rue La La by visiting www.ruelala.com.

SOURCE Rue La La