The launch of RUE NOW capitalizes on Rue's mobile leadership and its success driving the intersection of content and commerce
Brand develops site extension dedicated to relevant fashion and lifestyle news
BOSTON, March 2, 2016 /PRNewswire/ -- Rue La La, a leading ecommerce destination connecting world-class brands with the next-generation shopper, has launched a new content site titled RUE NOW.
Rue La La Members have always engaged with Rue La La as a media platform, visiting over two times per week to learn about and discover new fashion brands and trends. The just-launched RUE NOW platform will complement Rue La La's daily shopping boutiques by giving Members access to the most inspirational fashion and lifestyle news.
Rue La La does nearly 60% of its sales on mobile. RUE NOW's mobile integration expands on Rue La La's history of mobile innovation, with the Rue La La app now set to deliver current fashion inspiration throughout the day.
"Rue Members love to get fashion inspiration and discover new trends – they just don't have the time to find all the great content available. Rue La La knows the best bloggers and fashion inspiration out there. We live in that world daily. So, we're helping our Members live there with us and we're making it easy for them to do so. Through RUE NOW, any splice of time our Members have whether that's on their train commute or ride on the elevator– they can open the app and be confident they're updated on the most need to know style stories from around the web," said Steve Davis, CEO, Rue La La.
Rue La La is building on its record 2015 with innovations that extend their leadership within the space. RUE NOW is the first exciting project the brand will launch over the course of 2016.
RUE NOW is integrated into Rue La La's award winning mobile apps and also at now.ruelala.com.
About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper. Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home décor; and exclusive destinations and experiences. Rue La La's engaging approach to retail has brought theatre and excitement to online shopping; creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily. Rue La La is ranked #11 on Internet Retailer's 2014 Mobile 500 List and was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily. Visit us at www.ruelala.com.
Contact:
Trisha Spillane
Rue La La
617-790-3666
[email protected]
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SOURCE Rue La La
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