Rue La La Simplifies Online Gift Giving With Launch Of Goof Proof Gifting Platform, New Gift Return Program

Program Continues Beyond Holiday, Eliminating Need to 'Grin and Wear It' Any Time of Year

Nov 12, 2013, 09:00 ET from Rue La La

BOSTON, Nov. 12, 2013 /PRNewswire/ -- Today, Rue La La (, a leading online lifestyle shopping destination, announced the rollout of new programming to make gift giving a no-brainer for its 10 million Members.  Just in time for the holiday season, each element of Rue La La's new "Goof Proof Gifting" program works to ensure everyone ends up with just what they wanted – for the holidays and beyond. 

"We have all received the not-quite-right gift," explains Robin Domeniconi, Chief Marketing Officer, Rue La La. "Rue La La's new Goof Proof Gifting program removes the uncertainty of shopping for gifts online, reassuring gift-givers that purchases can easily be returned if they aren't the perfect fit. Coupled with our robust assortment of curated gifts and guaranteed delivery, we have created a destination that simplifies giving for the holidays and occasions throughout the year."

The Goof Proof Gifting holiday programming includes:

  • Guaranteed Gifting & Extended Returns: Rue La La's new Guaranteed Gifting program makes returning gifts simple.  Gifts purchased after November 1st can be returned quickly and easily via an inbox gift receipt or online receipt form.  Recipients can return items at no cost using free return shipping and will receive a redeemable credit in their personal Rue La La accounts. For those who aren't Rue La La Members, a special hotline will be set up to ensure the process is simple and seamless. Any gift purchased from November 1st through December 15th will be eligible for extended returns through January 15th
  • Rue La La Digital Gift Cards: Not sure what to choose for the person who has it all? Rue La La's gift cards will make it easy to ensure that everyone ends up with what they want this holiday season.  The digital gift cards will be available through holiday and beyond. 
  • Holiday Gift Center: A Gazillion Gifts: Rue La La's always-open, constantly refreshed holiday gift center, featuring carefully curated gift items for everyone this season, including "Gifts for Him," "Luxury," "Gifts Under $100," "Hostess Gifts," and more, will be shoppable through December 21st.
  • Guaranteed Holiday Delivery: Rue La La's guaranteed holiday delivery takes the stress out of shipping deadlines. Beginning December 1st and running through December 23rd, most items onsite will be guaranteed to deliver by Christmas.

Together, Guaranteed Gifting and extended returns, the "Gazillion Gifts" Center, guaranteed delivery, and Rue La La gift cards ensure a "Goof Proof" gifting stop for holiday shoppers.  After the season, the gift center, gift cards and gift return program will continue to live on Rue La La, creating the perfect gift destination for any occasion, anytime of year.   

About Rue La La
Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices.  Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home decor and accents; and exclusive destinations and experiences.  Rue La La's engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily.  Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily.