Rums Times celebration at the film capital of the world

Rums of Puerto Rico unveils new webisode celebrating the invention of motion picture

Nov 11, 2015, 11:00 ET from Rums of Puerto Rico

(Click here to access and download the Rum Times press kit)

LOS ANGELES, Nov. 11, 2015 /PRNewswire/ -- Rums of Puerto Rico took over the film capital of the world to celebrate with Puerto Rico rum brands the invention of motion picture, launching the third webisode of the online series Rum Times.  In an exclusive presentation held at the Viceroy Santa Monica Hotel, members of the hospitality, spirits and entertainment industry gathered to witness the new production and enjoy Rums of Puerto Rico brands such as Bacardi, Don Q and Barrilito 3 Stars.

"We continue to support Puerto Rico rum brands and their growth in the continental U.S. through several efforts aligned with our Rum Times campaign", explained Rums of Puerto Rico director, Pedro Cuellar.  "Puerto Rico is the rum capital of the world, producing and exporting massive amounts of this versatile spirit.  An average of 23 million proof gallons of rum are exported from Puerto Rico to the continental U.S. every year, and we want that number to continue increasing."

The third webisode of Rum Times follows the invention of the camera and its evolution towards motion picture. All webisodes are available in the Rums of Puerto Rico web platform  The digital piece comes along with renovated exclusive editorial content for the campaign's primary digital partner

Rum Times is a digital marketing experience that follows great achievements and inventions with a creative twist provided by Rums of Puerto Rico.  Celebrating 450 years of party, Rums of Puerto Rico reaffirms that behind every great historical achievement there is a great party. 

The Rum Times series not only highlight Puerto Rico's rum brands, but also its growing film and production industry.  Filmed entirely in Puerto Rico, produced by local production house Latitude 18 Films and created by the San Juan branch of world-renowned advertising agency   J. Walter Thompson, the Rum Times series are a reflection of the quality, talent and creativeness of the Puerto Rico production business.  The series have reached over 3 million people via several digital platforms and during this week it was also showcased by the Puerto Rico Film Commission as part of its participation during the American Film Market.

About Rums of Puerto Rico

Rums of Puerto Rico is a marketing and incentives program for the rums manufactured in Puerto Rico. As a division of the Puerto Rico Industrial Development Company (PRIDCO), the program promotes the agro-industrial infrastructure and the local rum production to stimulate the growth of Puerto Rico produced rum brands and their world recognition. Celebrate with us 450 years of party! Because behind every great historical achievement there's a great party! For more information, visit  Follow us on Twitter @RumsofPR or find us at Facebook/rumcapital and @rumsofpuertorico on Instagram.


Since 1942, the Puerto Rico Industrial Development Company (PRIDCO) has been committed to attracting investment and creating jobs for Puerto Rico. Operating as a government owned economic development organization, PRIDCO offers support to companies in areas such as aerospace, life sciences, information technology and electronics. For more information about PRIDCO please visit  Follow us @FomentoPridco or find us at Facebook/PRIDCO.

SOURCE Rums of Puerto Rico