Runways to Roadways: What's Next Presented at Mercedes-Benz Fashion Week

WGSN Fashion Picks Come to Life in Street Style GLK Display

Sep 06, 2012, 16:53 ET from Mercedes-Benz USA

MONTVALE, N.J., Sept. 6, 2012 /PRNewswire/ -- Interested in knowing what's next for fashion?  Mercedes-Benz and WGSN, a leading fashion forecaster, are collaborating on a display at Mercedes-Benz Fashion Week at Lincoln Center that hones in on the hottest street style looks from well-known designers and savvy tastemakers.    

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The lobby of Mercedes-Benz Fashion Week will take-on the role of curator.  More specifically, one of the vehicle displays featuring the new 2013 GLK, the smallest in the Mercedes-Benz SUV line-up, will be surrounded by fashion designs and looks that are street style inspired.  These spring/summer 2013 fashion accessories: including hats, bags, and shoes, from designers such as Jil Sander to Maison Martin Margiela, were handpicked by a community of fashion insiders at WGSN.  

These accessory trends are placed alongside the new 2013 GLK, which features its own bold styling persona that's set in an agile, compact package.  The redesigned interior and modifications of the GLK's exterior for 2013 create a muscular yet elegant body that's ready for adventure, a market trend that is permeating the fashion industry in many modes.

"2012's sporting events, led by the Olympics, have pushed sports styling to the forefront," says Maren Hartman, WGSN Content Director.  "Sports influences like neon brights and active-inspired fabric directions are driving product areas, from footwear and accessories to tailored or party looks. The emergence of sports-inspired trends suggests a move towards the active, 'on-the-go' consumer."

The accessories, fabrics and color schemes chosen for the display are items that detail many of the fashion looks on the cutting-edge of both street fashion and broader design themes playing out within the industry.  According to WGSN, one of the key accessory trends highlighted in the display is the sneaker sport wedge.  Wedge sneakers remain a popular footwear choice, fusing classic sports silhouettes with the latest fashion-forward updates. Sports hybrid designs will remain popular worldwide as a key footwear silhouette.  Some of the other top trends included in the report for spring/summer 2013 include:  the sun visor, clip belt, balloon backpack and strappy adventure sandal. 

Visit the GLK display in the main lobby of Mercedes-Benz Fashion Week to see the installation featuring all of the spring/summer 2013 trends.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit

About Mercedes-Benz USA  
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S.  More information on MBUSA and its products can be found at, and

For full bios and photos visit the MBUSA Media Site,   

SOURCE Mercedes-Benz USA