CINCINNATI, Feb. 27, 2014 /PRNewswire/ -- RushCard, the Prepaid Visa Rushcard co-founded by Russell Simmons, today announced the launch of seven newly designed cards, including two cards created by fashion and style icon Kimora Lee Simmons. Building on the brand's unique customer relationships and loyalty, the new designs were chosen based on direct customer feedback. They provide unique and appealing options for customers and represent the first card redesign in more than ten years. They are available to all first-time customers and existing cardholders upon request.
The newly launched card portfolio includes: Gloss RushCard, 24K RushCard, Midnight RushCard, Carbon RushCard, Edge RushCard as well as Sequin KLS RushCard and Suede KLS RushCard. For the first time, RushCard has produced two vertical cards, both with color core edges (red and black). Moreover, all of the cards use pearl overlays and thermal printing for personalization.
Although the designs are new, industry response has already been favorable; with RushCard winning for design and style in the 2014 Paybefore Awards.
"The new RushCards are designed to enhance our members' loyalty and sense of belonging, especially since they took an active role in the process. The final product is nothing short of extraordinary," said Russell Simmons, co-founder of RushCard. "These cards clearly illustrate that RushCard is on the cutting edge of a growing industry, and set RushCard apart from others as a company that is innovative and tuned into what our customers want."
"My new cards are smart and chic and exactly what every girl should have in her wallet," states Kimora Lee Simmons. "I wanted the designs for the cards to be unlike anything else on the market and I think we achieved that. I am thrilled with the outcome and excited for our customers to start using them."
"Our cards are our brand, and our customers carry them as a badge of honor," said Barrie Markowitz, CMO of UniRush LLC. "We're proud to give our customers fantastic new options, and we will keep working to meet their needs across everything we do."
The new line of cards will continue to offer RushCard's broad suite of financial service products for the un- and under-banked, including the ability to shop everywhere Visa® debit cards are accepted (including online); a MoneyPass® network of 23,000 surcharge-free ATMs; the ability to direct deposit payroll funds; mobile account access; daily text alerts (standard carrier rates apply); online bill pay, and online budgeting and goal-setting tools.
As a leader in the prepaid card industry, RushCard is not only providing consumers with a choice for the type of prepaid card they want to use, they are providing an option for consumers who are underbanked, those that cannot or choose not to establish a traditional banking relationship.
Founded in 2003, RushCard revolutionized the payments industry when it launched one of the first reloadable Visa prepaid cards. Today, RushCard is a comprehensive payment platform that serves as a feature-rich and mobile alternative to a traditional checking account. RushCard offers a full range of financial management tools, all of which are available to the millions of Americans who want an alternative to traditional banking.
Description of the new RushCards:
Radiant, redefined and timeless, this card speaks volumes without saying a word. Its use of bold bright colors, with different levels of pearl density, plays off the color of the card.
This simple, sleek and undeniably classic card is a card of substance that demands authority. The boldness and rich colors of this card stands out with its use of pearl overlay.
Solid black in color, this card reinvents the rules. The boldness of this card stands tall above the rest and is just the edge consumers are looking for.
Likely to be the next must-have accessory, this colorful and eye-catching card will be the center of attention.
Understated and confident but with a hint of mystery.
Sequin KLS RushCard
One of two cards designed by Kimora Lee Simmons, this card is radiant, glamorous, vibrant and fun.
Suede KLS RushCard
A luxe card with a distinctive red edge, this card is tall, elegant and commands respect; a definite showstopper.
About UniRush, LLC
Co-founded in 2003 by entrepreneur and philanthropist Russell Simmons, UniRush, LLC, revolutionized the payments industry when it launched one of the first prepaid Visa cards. RushCard provides instant access to a set of basic financial services for millions of Americans who cannot or choose not to establish a traditional banking relationship. For more information on RushCard, please visit www.rushcard.com.
The Prepaid Visa RushCard is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted. The Bancorp Bank; Member FDIC.