Russell Simmons Launches Store in Macy's Herald Square

NEW YORK, Sept. 30 /PRNewswire/ -- This fall, entrepreneur and media mogul Russell Simmons is hitting the road to showcase his newest designs for his menswear label, Argyleculture. To kick things off, Simmons and Macy's executives will co-host an event on Thursday, September 30th in Macy's Herald Square, (New York City) to officially unveil the new Argyleculture men's shop and Fall 2010 collection to the public.

Russell Simmons will continue his fashion revolution with a series of Macy's appearances through November. Stopping in New York, Virginia, Illinois, Georgia, and Michigan, the tour will not only allow Argyleculture fans to meet and greet the fashion industry leader, but celebrate the sophisticated designs of the Fall 2010 collection. Created for the "urban graduate" - the man over the age of 25 who has "arrived" and is beginning to fulfill their dreams both personally and professionally, Argyleculture infuses original detailing with the buttoned-up styling of men's professional attire, including suits, argyle vests, zip-up sweaters, plaid oxfords, polos, and denims of different washes.

"The breakout moment for Argyleculture has arrived.  I'll be going city to city on this Macy's tour connecting with my customers to continue promoting the Argyleculture brand," explains Russell Simmons.

Locations/Dates are as followed:

New York, New York - Herald Square – Thursday, September 30, 2010

Norfolk, Virginia – Military Circle – Friday, October 15, 2010

Brooklyn, New York – Green Acres – Saturday, October 23, 2010

Chicago, Illinois – River Oaks Center – Thursday, October 28, 2010

Detroit, Michigan – Northland Center – Friday, October 29, 2010

Atlanta, Georgia – Gallery at South Dekalb – Thursday, November 4, 2010

As part of the five week tour, customers who attend the scheduled Macy's events will be given a Mini World Dog-tag Pendant and chain from Simmons Jewelry Co, with an Argyleculture purchase of $100 or more. The limited edition piece (retail value of $95) features a "brushed finish" etching of the world's continents and embodies the values of confidence, respect and style inherent to the brand.

For fans across the country who cannot attend the regional Macy's events, Simmons Design Group is set to the launch a video of the Fall 2010 presentation. The video was previewed by industry insiders in August and will now be available to all on September 30th, to enjoy on the hip-hop community site, www.GlobalGrind.com.

In the midst of the city tour, Argyleculture's Fall 2010 campaign will be unveiled on October 11, 2010, revealing Tyson Beckford as the face of the label. As the quintessential "urban graduate," Beckford demonstrates how the collection reflects classic American style with the powerful influence of hip-hop.

Learn more about Argyleculture at www.rushcommunications.com.

SOURCE Russell Simmons