NEW YORK, June 13, 2017 /PRNewswire/ -- Russo Partners, LLC today announced the launch of the company's award-winning Sports-Health Alliance, a new service at the intersection of health, medicine and sports. The offering leverages the agency's inside access to a group of athletes, broadcasters and sports business leaders who have a shared passion with our clients for a disease or treatment. The Alliance has already produced award-winning PR programs, such as the "Huddle Up for Alzheimer's" campaign on behalf of Axovant Sciences. Last night, the campaign was recognized with a PRSA-NY Big Apple Award for Marketing Consumer Services in Healthcare, which followed on the heels of recent recognition from the PRSA Silver Anvil Awards.
"This is a truly unique offering that gives our powerful storytellers a platform to educate an array of audiences, many of whom are fans of former athletes and childhood heroes," said Tony Russo, founder and CEO of Russo Partners. "We have chosen to affiliate with sports figures who have a passion for healthy living and who identify with a disease, injury or physical malady. The strength of the offering is in the connection between the athlete and the issue, and our unparalleled access to be able to strategically handle challenging communications."
The Alliance, which was cultivated over a two-year span, involves Russo Partners' team leader, Solomon Wilcots. The former NFL player turned long-time broadcaster brings a vast network of sports figures who are known quantities and powerful influencers of healthy behavior.
Further, Wilcots has a passion for educating patients and helping them access the same cutting-edge technology in health that for years has been enjoyed by world-class athletes. He is keenly aware of how much the public desires to have access to the same treatments used to help professional athletes stay on top of their game. Wilcots also sees this venture as a means for giving back.
"Humanitarianism is the driving force with our cast of retired athletes who sincerely enjoy giving back to society, while provoking thought about what's important to them," said Wilcots. "For instance, there has been a bevy of attention given to concussion and the lasting effects of brain injury, and because the cause is personal, it resonates with me and others. It's that personal connection to a cause that brings unmatched sincerity to our message."
Wilcots was involved in an awareness campaign for CTE, a biomarker for brain injury that a Russo Partners client is developing. The upcoming clinical trial plans to enroll 200 former NFL players, which is a cause that the agency's network of athletes, broadcasters and sports business leaders can get behind.
"Our network of sports figures is not a group of hired guns. We have sincere, emotional connections to a cause. These connections and our ability to use our notoriety for good, is what helps to cement our legacies, which is why this relationship works," added Wilcots.
The offering has broad application across the spectrum of biopharmaceutical discovery, development and commercialization, as well as significant potential in medical technologies. Tactical elements of the offering are vast, and can be implemented on both a national and grassroots level. For instance, the Alliance has been routinely effective in fueling clinical trial enrollment, which ultimately keeps our clients on track to meet clinical milestones that meet or exceed Wall Street expectations and allow for company financings to continue work. The Alliance also has value beyond media relations, as our vast network of sports figures are willing to speak at town hall meetings, medical centers, and other settings.
More information about the Russo Partners Sports-Health Alliance, including case studies and video content, can be found here.
About Russo Partners
Since 1988, Russo Partners, formerly Noonan/Russo Communications, has provided public and investor relations and corporate communications services to both emerging and established healthcare companies worldwide. The agency's staff is comprised of senior executives with extensive backgrounds in science, medicine, finance and communications. Visit www.russopartnersllc.com for more information.
Senior Vice President
Russo Partners, LLC
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SOURCE Russo Partners, LLC